Received master's degree in business administration (MBA) from National Taiwan Normal University in September 2022. My expertise is business analysis and strategy, and implementing marketing campaigns. Research focused on consumer attitudes, psychology, and behavior. Dedicated to finding customer needs. Besides possessing internship, project experience, and extracurricular activities, I have developed the capacity for empathy and cooperation with a team.
0932103263 [email protected]
Taichung
Education
National Taiwan Normal University
M.S. • Sep 2020 - Sep 2022
Business Administration:
1. Debated 15 times case studies in Strategic and International Business Management course.
2. Teacher assistant for 2 Marketing courses (MBA), 1 Brand Management course (EMBA), and 2 Introduction to Enterprise courses (BBA).
Consumer Analysis:
1. Negotiated 6 journals on consumer psychology with a specialist from NTU.
2. Published new literature on consumer attitude filed (Elaboration Likelihood Model) at conference (2022) by using Quantitative Analysis.
TungHai University
B.S. • Sep 2016 - Jun 2020
Team Management:
1. Led and hosted tremendous activity including 1000 participants and coordinated 40 event staff in university, is the largest event in the university.
2. Public Relations Officer of Economics Student Association
English conversation:
Participated in full English course and English camp (2019 Model APEC SOM) for advanced academic speaking.
Work Experience
2021/7/1 - 2021/8/31
Product Marketing Internship
VIA Technologies Inc.
Stakeholder Communication: Worked as a bridge between AI R&D team and my team members to develop cutting-edge products (AI Dash Cam) for B2B clients.
Data Analysis: Analyzed Industry data via google keyword search tool and web crawler to find potential market and customer needs to expand corresponding features.
English Reporting: Weekly presented valuable research results about business insight to Canadian supervisor (9 times during internship program).
Project
RENATA Marketing Project • INI COSMETICS CO., LTD.
Team Management: Led 4 team members to create the roadmap, evaluate cost-effectiveness, and design a campaign for new product.
BAU: Researched market opportunity and customer insight through in-depth interviews of target audience and defined customer segment and value proposition.
Achievement: Directly proposed customer journey maps and triumphant marketing strategy to the CEO, successfully gained $50000 investment for marketing projects.
iTinney Marketing Project • ITINNEY Co., Ltd.
BAU: Collected company internal and external data to design unique O2O ecosystem marketing strategy before launching the new products.
Achievement: Competed with 8 teams and won a marketing proposal competition hosted by company CEO in the class.
