Vitalii Koval

Kiev, UA
badgiovi@gmail.com

+380931825667

Experience


JS Conference, 09 - 10.2017

Facebook Ads and Adwords (Search+Display Network) campaigns with retargeting. 


Results: Sold out the day before Conference.

Megogo, 02.2013 - 12.2017

Growth Manager. I managed the affiliate product that served as a growth tool. 


My tasks were:

- Develop a technical solution from scratch; Releases of product updates. 

- Partners acquisition and retention. 

- Analytics; Calculating ROI. 

- Management of 2 subordinates.


Results: 

2200 partners within the network; 

6 centuries of watching video content each week from affiliate source; 

100k$+ budget monthly; 

130% average ROI;

Megogo jumped into the list of TOP20 platforms for advertisers in the CIS countries.

Uamaster.com, 2012

Worked as a junior SEO specialist for a half a year.

Arbitration, 2014 - 16

Worked with a wide range of offers (eCommerce mainly) on the conditions of CPA model. Managed 2 white label US-targeted sites in the Academic Writing field.

Case 1. Building User Journey

Examples of hypothesis, triggers, and marketing actions within the Enterprise product funnel.

Go to the presentation

Case 2. Retargeting technique 

Retain users who actually read specific pages via FB Ads.

Read article

Courses


Digital and Product Marketing. Pro three-month course. Link to a certificate

A methodology of inbound marketing. Online course. Link to a certificate.

Proficient with tools

GTM, GA, Optimize;

Sketch;

Intercom and similar;

MailChimp, Mailshake;

Zapier, Automate.io, and IFTTT.

A few more words


At my free time, I like cycling and travel. I am a fan of 35mm photos, you can see some of my pics in this FB photo album.