Ashley Ai-Heng Lee

Graduate student major in digital media, with a bachelor's degree in business administration. Strategic storyteller with 2+ years of experience in marketing communications and user experience, passionate about designing content that solves user's pain points and speaks to customer's needs. Gender equity and inclusive designs light up my heart.

[email protected]  |  LinkedIn  |  Portfolio

Digital Marketing

  • Social media marketing
  • Email marketing
  • Content marketing & SEO
  • Google Analytics

User Experience (UI/UX)

  • User research (survey, interview)
  • Wireframe & prototyping
  • Content strategy
  • Information Architecture

Other skills

  • Adobe Photoshop & Premiere
  • Keynote & Powerpoint
  • Figma
  • Chinese (native) & English (fluent)

Work Experience

Jan 2021 - present

SEO Content Writer

CakeResume, remote

  • Created content marketing campaigns to educate international job seekers
  • Conducted SEO keyword research to optimize website SEO ranking and increase web traffic

Aug 2020 - Dec 2020

Social Media Manager

Restart Partners, Seattle

  • Managed Facebook ad campaigns that reached 1.5m+ and successfully encouraged mask-wearing and social distancing behaviors within Washington state during the COVID-19 crisis
  • Moderated post comments and drew qualitative insights from comments that directed future messaging and content strategy

Jun 2020 - Sep 2020

Content Marketing Strategist

CakeResume, Taipei

  • Created SEO-optimized content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
  • Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
  • Directed the marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees

Nov 2019 - Jun 2020

Event & Marketing Intern

UW CoMotion, Seattle

  • CoMotion is the innovative hub of the University of Washington
  • Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing

Sep 2018 - Feb 2019

PR Corporate Intern

Edelman, Taipei

  • Supported public relation campaigns for global financial and technology firms (Morgan Stanley, PIMCO, BNP Paribas) through media reports, market research, PR event coordination and proposal development

Education

2019 - 2021

University of Washington | Seattle, USA

Master of Communication in Digital Media, GPA 3.9

  • Intro to User-Centered Design
  • User Research & UX Strategy
  • UX Psychology
  • Product Content Strategy
  • Content Marketing

2015 - 2019

National Taiwan University | Taipei, Taiwan

Bachelor of Business Administration, marketing track, GPA 3.8

  • Marketing Management
  • Digital Marketing
  • Promotion Strategy
  • Digital Storytelling
  • Visual Design