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Avatar of Ashley Lee 李艾珩.
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Ashley Lee 李艾珩
Digital Marketing | User Experience | Content Strategy
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Ashley Lee 李艾珩

CakeResume Premium Badge
Digital Marketing | User Experience | Content Strategy
A storyteller with 2 years experience in marketing communications, ranging from social media, content marketing, content strategy, event marketing, SEO, and public relations. Obtained a master’s degree in digital media and a bachelor’s degree in business administration. Gender equity and inclusive designs light up my heart.
Seattle Credit Union
University of Washington
Seattle, WA, USA

Professional Background

  • Current status
    Employed
    ・
    Not open to opportunities
  • Profession
    Marketing Strategy Planner
  • Fields
  • Work experience
    1-2 years (1-2 years relevant)
  • Management
  • Skills
    Word
    PowerPoint
    Event Planning
    Photoshop
    Excel
    Premiere Pro CC
    Figma
    Content Marketing
    Content Strategy
    User Experience
    User Research
  • Languages
    English
    ・
    Professional
    French
    ・
    Beginner
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    Marketing
  • Desired work locations
    Taipei, Taiwan
    ・
    Seattle, WA, USA
  • Freelance
    Part-time freelancer

Work Experience

Brand and Marketing Coordinator

Seattle Credit Union
Aug 2021 - Present

Content Marketing Strategist

CakeResume
Jun 2020 - Sep 2020
・
4 mos
- Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views - Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency - Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500 paid attendees

Event & Marketing Intern

UW CoMotion, Seattle
Nov 2019 - Jun 2020
・
8 mos
- Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing - Supported events such as startup workshops through coordination and social media marketing

PR Corporate Intern

Edelman, Taipei
Sep 2018 - Feb 2019
・
6 mos
- Supported PR campaigns for global financial and technology firms (Morgan Stanley, PIMCO, BNP Paribas) through media reports, market research, PR event coordination and proposal development - Developed practical skills and experiences on marketing and communication strategies

Event & Marketing Intern

NTU Entrepreneurship Center, Taipei
Jul 2017 - Jan 2018
・
7 mos
- Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants - Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony - Developed event coordination skills from idea development, project management, social marketing and event execution

Education

University of Washington

Master’s Degree
・
Communication in Digital Media
2019 - 2021
・
3.9/4 GPA
Activities and societies
Introduction to User-centered Design User Research & UX Strategy User Psychology Product Content Strategy Content Marketing Brand Values and Creativity

National Taiwan University

Bachelor of Business Administration (BBA)
・
工商管理
2015 - 2019
・
4.1/4.3 GPA
Activities and societies
Marketing Management Digital Marketing Promotion Strategy Digital Storytelling Visual Design