Marketing Projects Portfolio Wang, Zih-Rong|0961368115|alice92080@gmail.com
Product Marketing Project
New Product development: Product image introduction video
Social Media Marketing Portfolio: Intern-recruiting project
Product Marketing Project
- Project Goal: Developed a product and formed marketing strategies to raise sustainability.
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My Responsibility:
- Planned overall project schedule: I took the initiative to discuss with members to clarify individual tasks for reserving buffer time.
- Product improving idea: I was in charge of market and target customer analysis and found that our target customers have a hustling lifestyle, thus they may prefer multifunctional products.
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Project Outcome: We got the highest score in class because our ideas were not only innovative but feasible. What I learned from this course were feasibility study, marketing strategy planning, and project management.
Product image introduction video
- Project Goal: To develop a new smart fragrance machine, and this video proposes the product image and brand awareness.
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My responsibility:
- Led a group of four to develop the product concept, user portfolio, and functionality.
- Edited the product concept video(the video linkage is on the right.)
- Project outcome: It's an ongoing project for this semester.
Social Media Marketing Project
- Project Goal: Found 20 qualified interns in a month
- My Responsibility: Promoted the recruitment project on the Facebook fan page.
- Project Outcome: Without using paid-for advertising, the pinned post of the recruitment project had reached 14,592 people and received 251 interactions in 5 days. We received over 280 resumes and found suitable people in only three weeks.