胡貞如 CJ Hu

Summary
Skilled and experienced in Marketing Planning and Project Managing, focusing on growing subscription-based business. Experienced in identifying market trends and customer needs to make strategies to achieve market goals.

Highlights
Multi-media marketing, Internet marketing, Trade shows, Skilled negotiator, SEO operation, Google analytics, Media relations, Events planning, Project Management, Team leading.

Marketing Manager
Taipei, Taiwan
[email protected]

Working Experience

Leadstar Life Co., Manager of Product and Platform Marketing, April 2016~

1. Plan, coordinate and execute marketing programs, including analyzing and targeting markets, promotion strategy planning.

2. Internet marketing, including building official website and on-line shopping mall in cooperation with engineers and art designers, SEO content planning and google analytics monitoring.

3. Launch marketing campaigns and exhibitions to promote products.

4. Arrange sponsorship activities to increase the reputation of the company and the products.

5. Lead team to accomplish platform projects and achieve goals.

Taiwan Design Center, Project Manager, May 2015 ~ Dec 2015

1. Coordinate all the resources to meet the needs of enterprises to implement projects for government precisely and efficiently.
2. Ensure that all projects are delivered on-time, within scope and within budget.
3. Manage the relationship with the client, government and all companies involved in the relevant projects.
4. Develop a detailed project plan to monitor and track progress.

Australia Working Holiday & Travel, May 2012 ~ Dec 2014

1. Brisbane - Farm, Hostel

2. Melbourne - Supermarket cashier, Office cleaning

3. Czech Republic - Farm helper

Yamaha Music & Electronics Taiwan Co., Ltd, Music Planning Chief, Apr 2007 ~ Mar 2012

1. Marketing campaign planning, executing and budget controlling for music school department. (Sales from year 2007 to 2011 raised 17%)

2. Annual sales budget planning and evaluating.

3. Local and International music events planning and execution.

Stark Technology, Inc, Sales Representative, Mar 2006 ~ Feb 2007

1. Computer hardware sales such as servers, storage equipment and customer service.
2. Approached a client which had lost maintenance and got a 16, 500USD purchase deal and rebuilt the relationship with this client.

Veda International Corp, Project Specialist, Jun 2005 ~ Feb 2006

1. Researched, negotiated, implemented and tracked advertising and public relations activities.
2. Organized public appearances, lectures and exhibits to increase product awareness.
3. Planned and organized corporate media and other special events.

Education

TamKang University, MBA, International Business, 2005

National ChungHsing University, BBA, Marketing, 2002

Skill

Product Marketing

STP and Product Life Cycle Planning. 7P, 4C, SWOT strategy construction. Cross-functional communication.

Google Analytics

GA and search console analyzing and responding to modify strategies. SEO planning and operating.

Project Management

Intiating, planning, executing, monitoring, buget & time control, project closing.

Website Portfolio

Projects 00 00@2x — Leadstar Life Co.
I created this complete website from scratch. More than 15,000 page views per month. More than 10,000 Google Keyword clicks.
More

Youtube video management

Plan, create and manage youtube videos on product use, promotions, and related knowledge to generate more engagement.

https://www.youtube.com/channel/UCO-Y6kIPQLWMay6M1-v22Aw