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Chen-Ju Hu
Marketing Manager
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Chen-Ju Hu

Marketing Manager
Summary: Skilled and experienced Marketing Planning and Project Managing focused on growing subscription-based business. Experienced in identifying market trends and customer needs to create highly-targeted marketing campaigns. Highlights: Multi-media marketing, Customer service, Trade shows, Skilled negotiator, Sales Force, Media relations, Special events planning, Project Management
聯誠寵物有限公司
TamKang University
Taipei, 台灣

Professional Background

  • Current status
    Employed
  • Profession
    Marketing Strategy Planner
  • Fields
    Public and Local Agencies
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    PowerPoint
    Excel
    Google Analytics
    Search Engine Optimization (SEO)
    Facebook Marketing
    Planning
    Project Management
    Product Marketing
    Internet Marketing
    Team Management
    Marketing Strategy
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketer or PM
  • Desired work locations
    Taipei, Taiwan
    United States
    Ireland
    United Kingdom
  • Freelance
    Part-time freelancer

Work Experience

Digital marketing manager

Sep 2021 - Present
New Taipei City, Taiwan
Lead a team developing and executing multi channel marketing strategy for Petzoo pet food distributor promoting Farmina in the Taiwan market. *Promote and implement Farmina nutrition program from zero to stably growing participants. *Improve ads performance to drive more traffic and sales. (ROAS from less than 1 to more than 2.) *Re-align the company's purpose by clarifying the company's mission, vision, and core values, and plan marketing goals and strategies accordingly.

Manager of Marketing and Promotion

Apr 2016 - Sep 2021
5 yrs 6 mos
1. Plan, direct, or coordinate marketing programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. 2. Website marketing , such as building an official website for company in cooperation with engineers and designers to promote products and building an on-line shopping mall. 3. Launch marketing campaigns or exhibitions to promote products. 4. Arrange sponsorship activities to increase the reputation of the company and the products.

Project Manager

May 2015 - Dec 2015
8 mos
1. Coordinate all the resources to meet the needs of enterprises to implement projects for government precisely and efficiently. 2. Ensure that all projects are delivered on-time, within scope and within budget. 3. Manage the relationship with the client government and all companies involved in the relevant projects. 4. Develop a detailed project plan to monitor and track progress.

Casual work

May 2012 - Aug 2014
2 yrs 4 mos
1. Farming 2. Customer Service 3. Therapy

Music Planning Chief

Apr 2007 - Mar 2012
5 yrs 0 mos
1. Marketing campaign planning, executing and budget controlling for music school department. Sales from year 2007 to 2011 raised 17% 2. Annual sales budget planning and evaluating. 3. Local and International music events planning and execution.

Project Specialist

Sep 2005 - Nov 2006
1 yr 3 mos
1. Researched, negotiated, implemented and tracked advertising and public relations activities. 2. Organized public appearances, lectures and exhibits to increase product awareness. 3. Planned and organized corporate media and other special events.

Education

MBA International Business
- 2005
BBA Marketing
- 2002