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黃嘉安 Joanne Huang

曾於長榮航空擔任行銷專員,負責異業合作開發、活動策劃、航線廣告。另有1.5年航線機位控管及業務開發經驗,B2B與旅行業者合作、分析數據以最大化團體機位銷售率。

善於航空市場分析、機場專案規劃。有使用Amedeus訂位、應用Tableau及SQL分析之經驗。精通英語及可溝通程度韓語。

Responsible for partnerships marketing, campaign planning, and flight advertising as a Marketing Specialist at EVA Airways. A flight seat sales / business developer with B2B experience working with travel and tourism agencies. Knowledgeable in aviation market analysis and airport strategic planning. Possess Amadeus booking, SQL, Tableau, and Korean language skills.

行銷企劃專員
台北市,台灣
[email protected]

工作經歷

長榮航空 EVA Airways, 行銷專員 Marketing Specialist, Jan 2020 ~ Jul 2020

負責長榮航空馬拉松策劃、異業開發與結合、活動行銷。

- 策劃第三屆「2020長榮航空城市觀光半程馬拉松」(每年2萬名跑者)
- 執行馬拉松活動招商,以廣告曝光協商跑者賽後禮品贊助。成功與DHC、聯合利華、米森有機等9家業者合作
- 陌生開發30+國際馬拉松主辦單位(如芝加哥馬拉松),推動廣告交換。成功與「西雅圖馬拉松」談成未來合作
- 推動與6+美加歐澳旅行同業之行銷活動交換。曾與米蘭及巴黎購物村協商購買機票附加之購物村頂級服務
- 以提供機票優惠等方式陌生開發異業合作。曾與Trip.com及叫車吧協商行銷活動交換
- 與世界旅遊局(如AIT等)合作,於國際舞台曝光公司品牌

- Organized the 3rd "2020 EVA Air Half Marathon" campaign (with 20,000 participants) held in Taiwan
- Stimulated sponsorship collaboration with companies including DHC, Unilever, etc. for the Marathon event
- Reached out to worldwide marathons including the Chicago Marathon for marketing cooperation. Made an agreement of future marathon advertisement exchange with the Seattle Marathon
- Negotiated beneficial services including free hotel pick-up, hand-free shopping, VIP resting room with Milan Fidenza Village Outlet and Paris La Vallée Village for our VIP passengers
- Conducted partnerships marketing with different industries such as Trip.com
- Performed brand marketing by sponsoring flight tickets to foreign tourism administrations in exchange for our exposure to global events

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長榮航空 EVA Airways, 機位業務控管開發專員 Passenger Business Specialist/Sales, Aug 2018 ~ Dec 2019

負責日本航線機位控管、B2B合作、市場分析及業務開發。

- 控管與銷售日本航線(小松、名古屋、札幌、仙台)團體機位,與旅遊業者接洽
- 負責台北-札幌每日160席機位(每月約5,000席),月平均機位使用率達85%
- 發現銷售異狀,及早調整機位發放,將台北-小松淡季機位使用率由月平均40%提高至87%
- 銷售及協助旅遊業者辦理「6,000名團體客」之專案,客製化台北至小松及名古屋之航班行程,將四個月之機位使用率提高至每月平均90%
- 追蹤機位銷售數據,主動提供旅遊業者優化航班行程之建議
- 開發淺在旅遊業者合作夥伴,客製化最適產品供銷售
- 與旅遊業者維持長期良好關係,以獲取競業及市場資訊


- Managed 160 group seats each day of the TPE-CTS flight (around 5,000 seats every month), and enhanced the TPE-KMQ flight group seat usage rate to 87% on average in off-peak months
- Successfully arranged an ad-hoc group case with more than 6,000 people for TPE-NGO-KMQ-TPE cross flights, and boosted the seat usage rate from July to October 2019 to 90% on average
- Identified partner travel agency’s weak performance, creatively customized different flight patterns using Amadeus booking and accelerated 10% of their seat usage rate as well as our load factor
- Reduced the unsold rate by allocating seats to potential travel agencies two months earlier
- Detected the slow sales growth in days before the election day in January 2019, and stimulated the TPE-CTS seat usage rate of the month from 40% to 60% by suggesting pricing strategy to managers
- Acquired competitors’ news regularly by maintaining strong relationships with the partner travel agencies

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學歷

英國克蘭菲爾德大學 Cranfield University, 科學碩士(MS), 機場規劃管理碩士 MSc Airport Planning and Management, 2017 ~ 2018

1. 團體報告:「英國布里斯托5年機場主計畫」,設計機場新航廈、跑道等,報告聽眾包含卡達航空、英國曼徹斯特機場等主管。
2. 個人論文:「韓國仁川國際機場是否需要一低成本航廈?」,當面訪談韓國Expedia航空部門主管、濟州航空主管、德威航空主管

1. Group Project- 5-year Master Plan for Bristol Airport
2. Individual Thesis- Will Incheon International Airport Benefit from Building a Low-cost Terminal?

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淡江大學 Tamkang University, 非學位課程(例如 Coursera 證書), 航空太空工程學系民航學程 Civil Aviation Programme, 2015 ~ 2017

團體報告:「閃電對複合式材料機型之影響」,以組長身份與團隊共同獲得93分(當年全班最高分)

Group project- completed research on "The impacts of the light strike on composite aircrafts", and obtained 93% for the project as the group leader.

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淡江大學 Tamkang University, 文學士(BA), 英文學系 BA English Literature, 2013 ~ 2017

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