Experienced commercial business operations through work attachments in different functional teams, participation in new business development, professional training, mentorship of senior management, and networking with professionals.
Corporate Marketing, Commercial Mobile
Actively contacted various partners to co-organise different customer delight programme to reinforce the satisfaction of customer journey
Evaluated and launched new value-added service for commercial mobile subscribers
Participated in events aimed at increasing customers' loyalty: Concert in the Dark 2016, 2016 FIA Formula E HKT Hong Kong ePrix
Maintained constant communication with different sales channels to propose suitable acquisition and retention programmes
Commercial Sales, Fixed Line
Co-operated with marketing team to prepare new service review presentation for School Wi-Fi existing customers for their easy reference
Maintained good communication with schools and hotels in negotiation of contract renewals and new service offerings
Maintained high degree of customers satisfaction by actively arrange meetings on service review and new offerings Technical
Pre-sales, Fixed Line
Designed technical specifications for easy referencing for front-line engineering staff to follow
Co-operated with sales teams in providing best networking solutions for customers' premises
Maintained good customer relationships by providing professional advice on customers' information technology requirements
Commercial Hotline
Designed new intranet page for easier referencing of new information from marketing teams
Translated English marketing materials into Chinese for quicker follow-ups of Chinese-speaking staff
Proposed improvements on Speech Analytics platform in monitoring front line staff performance
Prepared performance report of front line staff for easy referencing of marketing teams
Innovated and encouraged internal communication with the establishment of posting weekly digest to all staff
Implementated marketing communications initiatives to provide clear and uniform guidelines for trade and sales activities
Managed and controlled smooth distribution of marketing communication materials, including press release and customer letters
Organized external market data to support trade and sales activities throughout all subsidiaries worldwide
Maintained the company website to keep stakeholders abreast of the latest company information
Direct subordinate of then President, Mr Francis Mak, BBS, MH
Managed Never Give Up Association and Never Give Up Junior, territory-wide summer programmes for young adults and teenagers
Recorded and edit audio materials aired to the public (commercials, promotion trailers) for the radio stations
Helped in designing new radio programmes
Designated contact person as the only official channel to communicate with external clients
Designed a new tea drink concept for young working adults in Hong Kong
Designed and conducted qualitative and quantitative researches
Worked in a team of seven to develop marketing solutions targeting young consumers
Comprehensive research data were organized and transferred to client for future reference and use
Designated contact person as the only official channel to communicate with external clients
Designed a new wine retail store concept targeting young consumers with supporting promotion activities
Designed and conducted qualitative and quantitative researches
Worked in a team of seven to develope marketing solutions targeting young consumers
Comprehensive research data were organized and transferred to client for future reference and use
City University of Hong Kong
Bachelor of Business Administration in Marketing
2012 - 2016