Cleo Wu

Hi, I’m Cleo who is responsibility, high efficiency, multi-function, and good as a team-player but also can work independently. Since I’ve joined the marketing industry for 10 years, I am well-understanding to know what the marketing purpose and how to leverage the media vehicle or tools to meet the goal.


Email: wuchihwa@gmail.com

+886 916 053 353

Taipei, TW

Skills

Language

Mandarin- Native

Taiwanese- Fluent

English- Fluent

Certification

TOEIC: 745

Tools

A.C Nielson Clear Decision

A.C Nielson Arianna

XPRN

comScore

MS Office


Experiences

OneAD Inc., Client Solution Manager, Jul 2022 ~ Now

  • Providing strategic selling points for OneAD products in order to meet clients' communicate goal.
  • Team work with sales, PM, DATA PM to create a tailor-made media recommendations for brands or media agencies.
  • Discovering clients pain points in branding communication and utilizing the right products to create needs for lifting the brand awareness or preferences .

Turtle Mobile, Marketing Manager, Sept 2021 ~ Jul 2022

  • Team work with sales and account managers to plan a tailor-made media recommendations for brands or media agencies.
  • Producing media promoted campaigns or sales promoted project to sales.
  • Creating brand awareness by paid, owned, earned media.

OneAD Inc., Strategic Alliance Manager, Mar 2020 ~ Dec 2020

  • Understanding the plans of the company in 3~5 years in order to provide good supports to make the plans happen.
  • Researching MarTech, Ad Tech, and DataTech partners to collaborate. 
  • Listening clients needs and providing a solution service to solve clients' pain points.

OneAD Inc., Publisher Development Manager, Feb 2018 ~ Mar 2020

  • Finding out the strength and weakness in the markets of publisher development, and creating the opportunities with publisher partners.
  • Making publisher development strategies to meet the goal.
  • Crossing department communicated skills. 
    • Co-oping with Data team and provide publishers with the Data product which is suitable.
    • Co-oping with R & D team to build up a system for publishers used.
    • Discussing the company angle with PM to find the boosting opportunities.
  • Maintaining good relationships with publishers.

Zenith, Media Planning Supervisor, Aug 2014 ~ Jan 2018

  • Understanding clients' products core theme to suggest the campaign details which is including media plans, events angles, media channels, KOL, etc. 
  • Utilizing data to analyze the market trends and insights
  • Negotiating with media, communicate with clients.
  • Providing TV buying recommendations with negotiating with TV channels at the same time in order to campaigns' objectives.

Education

Chinese Culture University, Master Degree , Journalism, 2010 ~ 2012

Chinese Culture University, Bachelor Degree, Business Administration and Management, 2005 ~ 2009


Campaigns

To admire moms who are breastfeeding, illuma planed to use a series of TVC for supporting and telling the key point: when you tired, illuma is here for moms all the time! So we discussed the several versions for TVC with clients and advertising company, to decide the key message delivering to consumers. Finally, we pick up 

Planning all media plans for KOKO KRUNCH and Fitnesse including TV, OTV, social media, co-op with media, KOL, SEM etc. Especially Facebook post ads, we plan the posts key message with clients and schedule the posts exposure to meet the KOL blog or vlog activities in the same time. 

For the new launch campaign, Taiwan as the first country to deliver the TVC, we  negotiated with TV channels and digital media, to expose the same video ads  at 21:05 on the presidential election date, invested the front page of the 4 main newspapers in Taiwan, and roadblock 5 highest traffic of news websites in order to make the greatest impact.

Full Resume