Daniele Chicca
. 14 years as Journalist and Content Curator, writing and editing tens of articles a day for companies like Reuters, AGI, Triboo, as well as newspapers and startups; radio broadcasting (RAI)
. 10 years of which as Digital Media Analyst for news websites and social media (Google Analytics, Facebook Insight); B2B content strategy with the Financial and Industrial sectors (UniCredit, ENI)
. 5 years of which as Social and Product Manager with SEO and budget responsibilities for one of the top news website in Italy (600,000 monthly unique visitors, 80,000 followers on Facebook)
Summary
As an accomplished digital communication specialist looking for new challenges and talent-aware employers, I offer 14 years of experience as product manager, media analyst and empathetic content writer. I successfully orchestrated various plans to boost audience engagement and develop a close relationship with clients, securing their loyalty. Out of office, I also created my own news project on Twitter (an experiment of global social media journalism) and I run a blog on Tumblr. In my spare time, I both edited and produced video and photo projects.
As co-editor in chief at Wall Street Italia, I supervised a team of 4-5 bright employees. My responsibilities included:
. Editing or writing 20-25 SEO aware news per day (from breaking news to in-depth analysis)
. Interviews, attending press conferences and main public events
. Managing social media activities and marketing campaigns
. Carrying out researches and infographics by digging deep in the Internet data mine
. Photo, video editing, radio broadcasting
. B2B editorial projects carried out for business partners and main clients
. Managing editorial budget, quarterly presentation of business results and web traffic analysis
Peculiar results and features
When I was hired in 2009 , the number of monthly unique visitors was 70,000. Thanks to the news judgement, SEO strategy and social media managing skills of my team, in 5 years that number increased to more than 500,000. In the process, I became editor-in-chief and product manager. In 2006 thanks to our SEO strategy applied to the Brexit-dedicated web page, we had 10 times more visitors than usual.
Recognized as a hard worker and a detail-oriented editor, I have developed a sound knowledge in Business, Politics, Culture, Technology and Sports. I have been repeatedly providing breaking news, analysis and interviews, as well as assisting the CEO in taking management decisions about the all-around strategy and the editorial policy of the group.
I thrive working under pressure, and I have always been appreciated as a team player who is both visionary and hardworking. I am confident that my background in economics, geopolitics, linguistics, and communication, combined with a successful working experience and adaptability, will enable me to fit well different kind of media or Internet companies.
Web Content Manager / Digital Media Analyst
Based in Geneva area, CH
[email protected]
+33782250951 / +41774889381
Work Experience
Ampersand World, Journalist and Communication Strategist, Sep 2019 ~ Present
Geneva - Switzerland
• Acting as digital media consultant
• Rethinking the whole communication strategy and editorial policy
• Writing interviews and articles for both the magazine and the website
• Social Media activities
• Implementing SEO strategy
• Content management of Magazine and Newsletter
• Full Google Analytics and Google Search Console reviews on a regularly basis
• Data analysis of Market, Trend and Performance (BuzzSumo, SemRush, SproutSocial)
• Understand the shifts in clients behaviours, needs, and beliefs
The Cryptonomist, Author and Editor, Mar 2018 ~ Present
Lugano and Geneva - Switzerland
• Regularly writing articles for the publication on subjects like cryptocurrencies, blockchain, FinTech, and ICOs
• Contributing to the achievement of SEO goals
Triboo Group, Product and Content Manager, Nov 2014 ~ Jun 2019
Milan - Italy
• Overseeing coverage of business and geopolitics events for the news website Wall Street Italia
• Writing and editing dozens of articles per day: breaking news, analysis, interviews (WordPress)
• Social and Digital Media Manager; running Facebook, LinkedIn, Twitter pages
• Google Analytics, quantitative data collection and user experience study
• Leadership and supervision of a team of 5 everyday editors and a series of external authors
• Budget management, focusing on maximizing business value from the product
• Definition of editorial strategies, SEO planning, and setting long-term goals; public presentations
• B2B content produced for various business partners (through Brown Editore)
Main results:
In 2016 thanks to our SEO strategy applied to the Brexit-dedicate web page, for the following weeks we had 10 times more visitors than usual.
Wall Street Italia, Journalist and Managing Editor, Jan 2009 ~ Jun 2019
Greater New York City area - US
• Editing around 25 news per day including breaking news and analysis
• Broadcasting news reports for Radio Uno every weekday on US business
markets
• Worked as editor of the American Desk at the press agencies TMNews, AGI
• Interviews with economists, financial analysts, traders and politicians
• Slicing and dicing Google Analytics data,
• Social Media activities via Bitly, Facebook Insight, TweetDeck, Hootsuite
• Realization of KPI strategies and infographics
Main results:
Unique visitors went from 70000 to more than 500000 for the last five years span that I have been working for the news website as Senior Editor (from 2009 to 2014). Later that year, the company was bought out by Html group.
Goodwall, Digital Content Curator, Feb 2014 ~ Sep 2014
Geneva area, Switzerland
• Managed to search, write, edit and promote viral-ready stories best suited for the humanitarian social media startup, whose aim is to help users build a social resume and change the media world
• The multimedia content published came with powerful headlines, short but captivating texts that meet SEO and UI highest standards, as well as photos and videos attached
• Running social and Digital Media campaigns, including creating adverts on Facebook proficiency with softwares like Hootsuite, MailChimp, Evernote, WordPress mastering tools like Google Analytics, Facebook Insights, Twitter Counter video presentations
• I also wrote articles for UN Special Magazine's monthly issues
Main results:
Reached 500,000 users in four months, with a conversion rate of more than 25%.
TM News, US Correspondent, Sep 2010 ~ Mar 2011
Greater New York City area - US
As a U.S. correspondent for a popular Italian press agency I was:
• Attending press conferences, conducting interviews, carrying out in-depth analysis and features
• Writing around 10-15 articles per day
• Producing breaking news (flash and following takes) at a relentless pace
AGI, US Correspondent, Mar 2009 ~ Sep 2010
Greater New York City area - US
U.S. correspondent for a famous national press agency based in Italy.
• Attending press conferences, conducting interviews, writing in-depth analysis
• Writing around 10-15 articles per day, e.g. breaking news, analysis and interviews
Thomson Reuters, Senior Journalist, May 2007 ~ Aug 2008
Milan - Italy
Reporting on Economic and Business affairs during the apex of the financial crisis.
. Providing breaking news flash/full-out/updates , stocks and bonds reports, interviews with economist, traders, professors and analysts, covering
macroeconomic data, giving financial markets insights, as well as writing fact- boxes and features
. Covering European and U.S. markets under a global perspective : personal financing, hot stocks, ratings, alternative investments, commodities, Forex and corporate news
. Attending press conferences, conducting interviews, writing in-depth analysis
. Translating from English/Spanish/French to Italian
Thomson Reuters, Junior Editor, Apr 2006 ~ Mar 2007
Milan - Italy
My first experience as a journalist could not come in a most challenging, exciting, and international place; at the General News Desk of the most reliable, efficient and famous News Agency of the world.
• Covering politics, geopolitics, lifestyle, sports, culture, and hi-tech
• Reporting on the most important events of the last decade (subprime crisis, Enron trial, Lebanon war, World Cup, Natasha Kampusch's escape, Saddam Hussein execution, Mumbai train bombings)
My role consisted of writing and editing around 15-20 articles a day. The news
I provided were ranging from
• breaking news to in-depth analysis
• from conducting interviews and researches, to attending press conferences and great media events.
• I also translated business reports and general news articles from English/
French/Spanish to Italian.
ActionAid International, Translator, Feb 2006 ~ Mar 2006
Milan - Italy
• Carrying out reports on the association's projects around the world
• cooperating with local organizations, analyzing states governance and policies
• I collaborated with the Sales team in order to give useful advices to customers
• Public relations, fundraising
• Translating reports and mails from English/Spanish to Italian/English
• Constant communication with stringers and correspondents on the field
Associazione Culturale Esterni, Communication Officer, Sep 2005 ~ Dec 2005
Milan - Italy
Worked for a local cultural enterprise as a multi-tasking communication officer and Media Planner charged with
• Negotiating deals with commercial partners
• Collection and interpretation of data, classifying information on digital formats
Spreadsheet proficiency
• Tasks as Web Editor and Web Designer of the website, as well as video editing
• Running and planning big events like the Milano Film Festival
L'Indro, Author and Columnist, Jun 2013 ~ Sep 2014
Turin - Italy
As a business expert I was in charge of covering the Economic section of the website.
• I wrote six analysis per week on Economics and Financial Markets (at least 6,000 letters, spaces excluded)
• Recaps, fact-boxes, interviews, insights and opinions.
Main Skills
Hi-tech
Facebook Insight, TweetDeck, Bitly, Hootsuite, Mailchimp, SEO, Html/CSS, Infographics, JIRA, Trello, Microsoft Office, Adobe Creative (Photoshop, lllustrator, InDesign, Premiere Pro, Dreamweaver), Buffer, Flash, iOs
Languages
English: professional proficiency
French: fluent
Spanish: intermediate
Italian: native
Personal Skills
Sound News Judgement
Creative Writing
Transversal General Knowledge
Leading by example
Team Work attitude
Good analytics Skills
Education
SGP (Société Genevoise de Photographie), Non-Degree Program (e.g. Coursera certificate), Photojournalism Course, 2012 ~ 2012
Attended classes 2 hours a week
• Essays on photographic technique
• Improved photo skills on mobile
• Photoshooting, lighting effects
• Went to boat races, protests, festivals and other events as photojournalist
Ordine dei Giornalisti della Lombardia, Associate’s Degree, State practicing certificate in Professional Journalism, 2006 ~ 2007
Domestic compulsory exam to become a professional journalist.
• 6 hours written exam on a typing machine (three different texts, media essays)
• Oral exam on history, general knowledge, legal, economic and politic matters
Alma Mater Studiorum of Bologna, Non-Degree Program (e.g. Coursera certificate), Post Graduate Certificate, 2005 ~ 2006
Two days a week classes about "Journalism in War and Peace Conditions".
Alma Mater Studiorum of Bologna, Master’s Degree (Old University System "Laurea", MA equivalent), 1999 ~ 2005
• Degree in Linguistics and Foreign Literature
• Languages studied as part of the degree: Spanish and English
• One year abroad experience as an affiliate student at UCL (London)
• Translating English/Spanish/Italian
• Html language, History, and Economics classes
University College London, Bachelor’s Degree, Erasmus Programme, 2003 ~ 2004
• Film Society at UCL (London)
• Research on my graduation essay titled "James Joyce's 'Exiles': from text to stage, the intervention of Harold Pinter as a director"
Liceo Scientifico E. Fermi , High School Diploma, Scientific Studies, 1994 ~ 1998
Scientific studies
• Specialization in informatics and physics
• Wrote for the School newspaper
