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Daniele Chicca
Content Strategist and Product Manager
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Daniele Chicca

Content Strategist and Product Manager
Summary : As an accomplished media manager and journalist looking for new challenges and talent-aware employers, I offer 13 years of experience as a manager and content curator (Reuters, Radio RAI, Wall Street Italia). I have also worked as an editor for the social network Goodwall and as a writer for UN Special Magazine and The Cryptonomist. In New York I worked as US correspondent for AGI and TMNews press agencies. I created my own news project on Twitter (an experiment of global social media journalism ), I run a blog on Tumblr and I both edited and produced videos. As co-editor in chief at WSI, I supervised a team of bright employees. My responsibilities include or included : 1. Editing and writing around 20-25 SEO aware news per day ( breaking news, in-depth analysis ) 2. Broadcasting a news show for Radio Rai on a daily basis 3. Interviews, press conferences, and main public events 5. Carrying out researches, infographics by digging deep in the Internet data mine 6. Photo, video editing 7. B2B editorial projects carried out for business partners 8. Managing social media activities, editorial budget, analytics When I was hired in 2009 , the number of monthly unique visitors was 70000. Thanks to the news judgement, SEO, and social media managing skills of my team, in 5 years that number increased to more than 500000. In the process, I became editor-in-chief and product manager. Recognized as a hard worker and a detail-oriented editor, I have developed a sound knowledge in Business, Politics, Culture, and Sports. I have been repeatedly providing breaking news, analysis and interviews, as well as assisting the CEO in taking management decisions about the all-around strategy and the editorial policy of the group. I thrive working under pressure, and I tend to put other people's interests above mine. I am confident that my background in economics, geopolitics, linguistics, and communication, combined with a successful working experience, will enable me to fit well different kind of media companies or communication agencies.
Economista.info
SPG (Société Genevoise de Photographie)
Geneva, Switzerland

Professional Background

  • Current status
  • Profession
    Editor
  • Fields
  • Work experience
    10-15 years
  • Management
  • Skills
    Journalism
    Digital Media
    HTML/CSS
    Google Analytics
    WordPress
    Product Management
    Monetization
    Marketing
    Blogging
    Editing for Web
    Photoshop
    HootSuite
    MailChimp
    Excel
    JIRA
    Trello
    Flash
    Dreamweaver
    Pascal
    facebook insight
    TweetDeck
    Word
    PowerPoint
  • Languages
    English
    Fluent
    French
    Fluent
    Italian
    Native or Bilingual
    Spanish
    Intermediate
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Web Content Manager / Digital Media Analyst / Editor
  • Desired work locations
    Geneva, Switzerland
  • Freelance

Work Experience

Digital Content Strategist and Editor

Sep 2019 - Present
Launching a news website from scratch Adjusting editorial line on the fly according to the latest trends Writing and Editing main news and opinions SEO content optimization and UX strategies Boosting audience engagement of both new and existing users Google Analytics, BuzzSumo data analysis Social Media Manager (Facebook, Twitter, LinkedIn)

Contributing Editor and Writer

Mar 2018 - Present
Regularly writing articles for the publication on subjects like cryptocurrencies, blockchain, FinTech, and ICOs Contributing to the achievement of SEO goals

Product and Content Manager

Nov 2014 - Jun 2019
4 yrs 8 mos
Contributing Editor and Writer March 2018 - Present Lugano Regularly writing articles to the publication on subjects like cryptocurrencies, blockchain, FinTech, and ICOs. Contributing to the achievement of SEO goals. Triboo Group

Journalist - Top Managing Editor

Jan 2009 - Jun 2019
10 yrs 6 mos
Product and Content Manager November 2014 - June 2019 4 years 8 months Milan Area, Italy . Overseeing coverage of business and geopolitics events for the news website Wall Street Italia . Writing and editing dozens of articles per day : breaking news, analysis, interviews WordPress . Social and Digital Media Manager running Facebook, LinkedIn, Twitter pages . Google Analytics, quantitative data collection and user experience study . Leadership and supervision of a team of 5 everyday editors and a series of external authors . Budget management, focusing on maximizing business value from the product . Definition of editorial strategies, SEO planning, and setting long-term goals public presentations - B2B content produced for various business partners through Brown Editore WallStreetItalia

Senior Editor, Journalist

Jan 2009 - Nov 2014
5 yrs 11 mos
Journalist - Top Managing Editor January 2009 - November 2014 5 years 10 months Greater New York City Area / Geneva . Editing around 25 news per day including breaking news and analysis . Broadcasting news reports for Radio Uno every weekday on US business markets . Worked as editor of the American Desk at the press agencies TMNews and AGI . Interviews with economists, financial analysts, traders and politicians . Slicing and dicing Google Analytics data, . Social Media activities via Bitly, Facebook Insight, Tweet Deck, Hootsuite . Realization of KPI strategies and infographics. Main results : unique visitors went from 70000 to more than 500000 for the last 5 years span that I have been working for the news website as Senior Editor from 2009 to 2014 . Later that year, 100% of editorial assets were sold to Html group. Goodwall

Digital Content Curator

Feb 2014 - Sep 2014
8 mos
Digital Content Curator February 2014 - September 2014 8 months Geneva Area, Switzerland Managed to search, write, edit and promote viral-ready stories best suited for the humanitarian social media Goodwall, whose aim is to help users build a social resume and change the media world. The multimedia content published comes with powerful headlines, short but captivating texts that meet SEO and UI highest standards, as well as photos and videos attached. I also run social media campaigns and write articles for UN Special Magazine's monthly issues. Running social and Digital Media campaigns, including creating adverts on Facebook proficiency with softwares like Hootsuite, MailChimp, Evernote, WordPress mastering tools like Google Analytics, Facebook Insights, Twitter Counter video presentations. Peculiar results : . Reached 500 ,000 users in 4 months with a conversion rate of more than 25%

US Correspondent

Sep 2010 - Mar 2011
7 mos
US Correspondent September 2010 - March 2011 7 months U.S. correspondent for a popular Italian press agency. . Attending press conferences, conducting interviews, carrying out in-depth analysis and features. . Writing around 10-15 articles per day . Breaking news flash and following takes . Radio Rai

US Correspondent

Mar 2009 - Sep 2010
1 yr 7 mos
US Correspondent March 2009 - September 2010 1 year 7 months U.S. correspondent for a famous national press agency base in Italy. . Attending press conferences, conducting interviews, writing in-depth analysis . Writing around 10-15 articles per day, e.g. breaking news, analysis and interviews Reuters

Journalist

May 2007 - Aug 2008
1 yr 4 mos
Journalist May 2007 - August 2008 1 year 4 months . Reporting on Economic and Business affairs during the apex of the financial crisis. . Providing breaking news flash/full-out/updates , stocks and bonds reports, interviews with economist, traders, professors and analysts, covering macroeconomic data, giving financial markets insights, as well as writing fact- boxes and features. . Covering European and U.S. markets under a global perspective : personal financing, hot stocks, ratings, alternative investments, commodities, Forex and corporate news. . Attending press conferences, conducting interviews, writing in-depth analysis . Translating from English/Spanish/French to Italian. Affaritaliani.it

Junior Editor (Intern)

Apr 2006 - Mar 2007
1 yr 0 mos
Junior Editor April 2006 - March 2007 1 year My first experience as a journalist couldn't come in a most challenging, exciting, and international place : at the General News Desk of the most reliable and famous News Agency of the world. Covering politics, geopolitics, lifestyle, sports, culture, and hi-tech, I wrote about the most important events of the last decade. My role consisted of writing and editing around 15-20 articles a day. The news I provided were ranging from . breaking news to in-depth analysis . from conducting interviews and researches, to attending press conferences and media events. I also translated business reports and general news articles from English/ French/Spanish to Italian. Actionaid International

Translator

Feb 2006 - Mar 2006
2 mos
Translator February 2006 - March 2006 2 months Milan Area, Italy Carrying out reports on the association's projects around the world, cooperating with local organizations, analyzing states governance and policies . Sales team : advising customers, public relations, fundraising . Translating reports and mails from English to Italian and from Spanish to Italian . Constant communication with stringers and correspondents on the field Associazione Culturale Esterni

Communication Officer (Intern)

Sep 2005 - Dec 2005
4 mos
Communication Officer September 2005 - December 2005 4 months Worked for a cultural enterprise as a multi-tasking communication officer and Media Planner charged with . Negotiating deals with commercial partners . Collection and interpretation of data, classifying information on digital formats Spreadsheet proficiency . Tasks as Web Editor and Web Designer of the website, as well as video editing . Running and planning big events like the Milano Film Festival.

Education

Non-Degree Program (e.g. Coursera certificate)
Photojournalism Course
2012 - 2012
Associate’s Degree
State practicing certificate in Professional Journalism
2006 - 2007
Activities and societies
Compulsory exam to become a professional journalist. • 6 hours written exam on a typing machine (three different texts, media essays) • oral exam on history, general knowledge, legal, economic and politic matters
Non-Degree Program (e.g. Coursera certificate)
Post Graduate Certificate
2005 - 2006
Activities and societies
"Journalism in War and Peace Conditions"
Master’s Degree
Laurea, Old University System (MA equivalent)
1999 - 2005
Activities and societies
Languages and literatures studied as part of the degree: Spanish and English. One year abroad experience as an affiliate student at UCL (London). Graduation Essay titled "James Joyce's 'Exile': from the text to the stage. The participation of Harold Pinter as a director".
Bachelor’s Degree
Erasmus Programme, One Year Abroad
2003 - 2004
Activities and societies
Studied History, Spanish, English and Html language as an Undergraduate Affiliate at the Italian Department. • Member of the Film & TV Society (see: volunteering activities); • Course of “Information Sources and How to Use Them” at the School of Library (SLAIS), Archive and Information Studies.
High School Diploma
Scientific Studies
1994 - 1998
Activities and societies
Specialization in Informatics and physics. I happened to wrote for the School newspaper.