. 14 years as Journalist and Content Curator, writing and editing tens of articles a day for companies like Reuters, AGI, Triboo, as well as newspapers and startups; radio broadcasting (RAI)
. 10 years of which as Digital Media Analyst for news websites and social media (Google Analytics, Facebook Insight); B2B content strategy with the Financial and Industrial sectors (UniCredit, ENI)
. 5 years of which as Social and Product Manager with SEO and budget responsibilities for one of the top news website in Italy (600,000 monthly unique visitors, 80,000 followers on Facebook)
Summary
As an accomplished digital communication specialist looking for new challenges and talent-aware employers, I offer 14 years of experience as product manager, media analyst and empathetic content writer. I successfully orchestrated various plans to boost audience engagement and develop a close relationship with clients, securing their loyalty. Out of office, I also created my own news project on Twitter (an experiment of global social media journalism) and I run a blog on Tumblr. In my spare time, I both edited and produced video and photo projects.
As co-editor in chief at Wall Street Italia, I supervised a team of 4-5 bright employees. My responsibilities included:
. Editing or writing 20-25 SEO aware news per day (from breaking news to in-depth analysis)
. Interviews, attending press conferences and main public events
. Managing social media activities and marketing campaigns
. Carrying out researches and infographics by digging deep in the Internet data mine
. Photo, video editing, radio broadcasting
. B2B editorial projects carried out for business partners and main clients
. Managing editorial budget, quarterly presentation of business results and web traffic analysis
Peculiar results and features
When I was hired in 2009 , the number of monthly unique visitors was 70,000. Thanks to the news judgement, SEO strategy and social media managing skills of my team, in 5 years that number increased to more than 500,000. In the process, I became editor-in-chief and product manager. In 2006 thanks to our SEO strategy applied to the Brexit-dedicated web page, we had 10 times more visitors than usual.
Recognized as a hard worker and a detail-oriented editor, I have developed a sound knowledge in Business, Politics, Culture, Technology and Sports. I have been repeatedly providing breaking news, analysis and interviews, as well as assisting the CEO in taking management decisions about the all-around strategy and the editorial policy of the group.
I thrive working under pressure, and I have always been appreciated as a team player who is both visionary and hardworking. I am confident that my background in economics, geopolitics, linguistics, and communication, combined with a successful working experience and adaptability, will enable me to fit well different kind of media or Internet companies.
Web Content Manager / Digital Media Analyst
Based in Geneva area, CH
daniele_chicca@yahoo.it
+33782250951 / +41774889381
Geneva - Switzerland
Acting as digital media consultant
Rethinking the whole communication strategy and editorial policy
Writing interviews and articles for both the magazine and the website
Social Media activities
Implementing SEO strategy
Content management of Magazine and Newsletter
Full Google Analytics and Google Search Console reviews on a regularly basis
Data analysis of Market, Trend and Performance (BuzzSumo, SemRush, SproutSocial)
Understand the shifts in clients behaviours, needs, and beliefs
Lugano and Geneva - Switzerland
Regularly writing articles for the publication on subjects like cryptocurrencies, blockchain, FinTech, and ICOs
Contributing to the achievement of SEO goals
Milan - Italy
Overseeing coverage of business and geopolitics events for the news website Wall Street Italia
Writing and editing dozens of articles per day: breaking news, analysis, interviews (WordPress)
Social and Digital Media Manager; running Facebook, LinkedIn, Twitter pages
Google Analytics, quantitative data collection and user experience study
Leadership and supervision of a team of 5 everyday editors and a series of external authors
Budget management, focusing on maximizing business value from the product
Definition of editorial strategies, SEO planning, and setting long-term goals; public presentations
B2B content produced for various business partners (through Brown Editore)
Main results:
In 2016 thanks to our SEO strategy applied to the Brexit-dedicate web page, for the following weeks we had 10 times more visitors than usual.
Greater New York City area - US
Editing around 25 news per day including breaking news and analysis
Broadcasting news reports for Radio Uno every weekday on US business
markets
Worked as editor of the American Desk at the press agencies TMNews, AGI
Interviews with economists, financial analysts, traders and politicians
Slicing and dicing Google Analytics data,
Social Media activities via Bitly, Facebook Insight, TweetDeck, Hootsuite
Realization of KPI strategies and infographics
Main results:
Unique visitors went from 70000 to more than 500000 for the last five years span that I have been working for the news website as Senior Editor (from 2009 to 2014). Later that year, the company was bought out by Html group.
Geneva area, Switzerland
Managed to search, write, edit and promote viral-ready stories best suited for the humanitarian social media startup, whose aim is to help users build a social resume and change the media world
The multimedia content published came with powerful headlines, short but captivating texts that meet SEO and UI highest standards, as well as photos and videos attached
Running social and Digital Media campaigns, including creating adverts on Facebook proficiency with softwares like Hootsuite, MailChimp, Evernote, WordPress mastering tools like Google Analytics, Facebook Insights, Twitter Counter video presentations
I also wrote articles for UN Special Magazine's monthly issues
Main results:
Reached 500,000 users in four months, with a conversion rate of more than 25%.
Greater New York City area - US
As a U.S. correspondent for a popular Italian press agency I was:
Attending press conferences, conducting interviews, carrying out in-depth analysis and features
Writing around 10-15 articles per day
Producing breaking news (flash and following takes) at a relentless pace
Greater New York City area - US
U.S. correspondent for a famous national press agency based in Italy.
Attending press conferences, conducting interviews, writing in-depth analysis
Writing around 10-15 articles per day, e.g. breaking news, analysis and interviews
Milan - Italy
Reporting on Economic and Business affairs during the apex of the financial crisis.
. Providing breaking news flash/full-out/updates , stocks and bonds reports, interviews with economist, traders, professors and analysts, covering
macroeconomic data, giving financial markets insights, as well as writing fact- boxes and features
. Covering European and U.S. markets under a global perspective : personal financing, hot stocks, ratings, alternative investments, commodities, Forex and corporate news
. Attending press conferences, conducting interviews, writing in-depth analysis
. Translating from English/Spanish/French to Italian
Milan - Italy
My first experience as a journalist could not come in a most challenging, exciting, and international place; at the General News Desk of the most reliable, efficient and famous News Agency of the world.
Covering politics, geopolitics, lifestyle, sports, culture, and hi-tech
Reporting on the most important events of the last decade (subprime crisis, Enron trial, Lebanon war, World Cup, Natasha Kampusch's escape, Saddam Hussein execution, Mumbai train bombings)
My role consisted of writing and editing around 15-20 articles a day. The news
I provided were ranging from
breaking news to in-depth analysis
from conducting interviews and researches, to attending press conferences and great media events.
I also translated business reports and general news articles from English/
French/Spanish to Italian.
Milan - Italy
Carrying out reports on the association's projects around the world
cooperating with local organizations, analyzing states governance and policies
I collaborated with the Sales team in order to give useful advices to customers
Public relations, fundraising
Translating reports and mails from English/Spanish to Italian/English
Constant communication with stringers and correspondents on the field
Milan - Italy
Worked for a local cultural enterprise as a multi-tasking communication officer and Media Planner charged with
Negotiating deals with commercial partners
Collection and interpretation of data, classifying information on digital formats
Spreadsheet proficiency
Tasks as Web Editor and Web Designer of the website, as well as video editing
Running and planning big events like the Milano Film Festival
Turin - Italy
As a business expert I was in charge of covering the Economic section of the website.
I wrote six analysis per week on Economics and Financial Markets (at least 6,000 letters, spaces excluded)
Recaps, fact-boxes, interviews, insights and opinions.
Facebook Insight, TweetDeck, Bitly, Hootsuite, Mailchimp, SEO, Html/CSS, Infographics, JIRA, Trello, Microsoft Office, Adobe Creative (Photoshop, lllustrator, InDesign, Premiere Pro, Dreamweaver), Buffer, Flash, iOs
English: professional proficiency
French: fluent
Spanish: intermediate
Italian: native
Sound News Judgement
Creative Writing
Transversal General Knowledge
Leading by example
Team Work attitude
Good analytics Skills
Attended classes 2 hours a week
Essays on photographic technique
Improved photo skills on mobile
Photoshooting, lighting effects
Went to boat races, protests, festivals and other events as photojournalist
Domestic compulsory exam to become a professional journalist.
6 hours written exam on a typing machine (three different texts, media essays)
Oral exam on history, general knowledge, legal, economic and politic matters
Two days a week classes about "Journalism in War and Peace Conditions".
Degree in Linguistics and Foreign Literature
Languages studied as part of the degree: Spanish and English
One year abroad experience as an affiliate student at UCL (London)
Translating English/Spanish/Italian
Html language, History, and Economics classes
Film Society at UCL (London)
Research on my graduation essay titled "James Joyce's 'Exiles': from text to stage, the intervention of Harold Pinter as a director"
Scientific studies
Specialization in informatics and physics
Wrote for the School newspaper