Taipei, Taiwan
Experienced Product Manager of Credit Card with a demonstrated
history in the financial services industry, also have over
3 years of customer's product marketing experience including
online and offline promotion . Strong professional skilled in Marketing
Strategy, Digital Marketing, Microsoft Office and communication.
With passion and experience. I will try my best for all the challenge to deliver quality result.
七月 2015 - Present
Taipei, Taiwan
13F., No.1, Songzhi Rd., Xinyi Dist., Taipei City 11047, Taiwan R.O.C
To initiate, develop, and support card marketing program for emerging affluent segment to increase/deepen brand awareness and boost up acquisition momentum.
1.針對品牌商家特色和卡友消費行為規畫短期信用卡刷卡回饋活動
2.分析活動成效以及卡友消費模式
3.實體與線上製作物規劃與文案撰寫
4.跨部門溝通促進活動順利進行並符合公司規範
5.活動客訴處理以及回饋流程安排與聯繫,並檢視每月活動預算與花費
七月 2012 - 六月 2015
Taipei, Taiwan
3F., No.149, Sec. 2, Minsheng E. Rd., Taipei City 10483, Taiwan R.O.C
Brainstorming and to customize online/offline events based on the client's needs and budget. Also, executing and doing the performance tracking for projects.
1.針對不同產業客戶需求提供行行銷與廣告提案
2.根據確認的合作模式做網頁的規劃或是實體活動的執行
3.製作結案報告和成效分析,從每一次專案中學習並獲得新的啟發
三月 2012 - 七月 2012
Taipei, Taiwan
Rm. 3, 4F, No.390, Sec. 1, Fuxing S. Rd., Taipei City 10656, Taiwan R.O.C
Making orders and Q&A from US online store for client's such as ebay and Amazon, and doing the consultant and customer' service for them.
1.透過公司官網為民眾透過ebay和Amazon等平台下單美國商品
2.針對商品價格和細節和買家諮詢和議價
3.負責商品下單後的運送安排和售後服務
五月 2009 - 十二月 2009
Taipei, Taiwan
No. 10, Sec. 1, Chongqing S. Rd., Taipei City 100, Taiwan R.O.C
Editing website contents of international information for Taiwanese youth in Youth Development Administration, Ministry of Education, and promoting activities hold by iYouth platform through online and offline channels.
1.維護與更新青輔會iYouth網站內容並並且為會員的接洽窗口
2.支援實體活動包含分享會和座談會
3.官網改版測試
里茲大學國際行銷管理碩士
2010 - 2011
國立中興大學應用經濟學系
2004 - 2008