Experienced Product Manager Credit Card with a demonstrated
history of working in the financial services industry, also have over
three years of customer's product marketing experience including
online and offline promotion . Strong professional skilled in Marketing
Strategy, Digital Marketing, Microsoft Office and communication.
With passion and experience. I will try my best for all the challenge to deliver quality result.
Holding marketing event for credit card customers aqusition program, and to cooperate with merchants and digital payment to increase the spending pool and enhace customers' loyalty.
To Initiate, develop and support Citi bank's credit cards marketing program for emerging affluent segment to increase/deepen brand awareness and boost up acquisition momentum.
Brainstorming and to customizing online/offline events and social media management based on the client's needs and budget. Also, executing and doing the performance tracking for projects.
Editing website contents of international information for Taiwanese youth in Youth Development Administration, Ministry of Educationn, and promoting activities hold by iYouth platform through online and offline channels.