Fang chi, Hsu

Utrecht, NL  /  fchihsu@gmail.com  / 06 3764 9468
●Native Chinese ●Online Marketing ●Writing ●Coordination

Education

Master, University of Groningen

Human Resource Management, 2006 ~ 2007 

  • Elected representative to the Holland Alumni Conference as the outstanding alumni
  • Alumni interview by the University of Groningen

Bachelor, National Chung Hsing University

Business Administration, 2002 ~ 2006 

  • Award：2005 Academic Excellence Scholarship
  • GPA： 3.76/4.0 

Experience

Stg. Algemene Chinese school Utrecht , Teacher, 2017 ~ Present 

With more than 600 students and 38 years history, ACSU is one of the biggest oversea Chinese school 

  • Teach Chinese to the Dutch adult and children
  • Write articles for the wechat official account

Samen Chinees , Founder , 2016 ~ Present
  • Member increased from 0 to 30-50 families.  
  • Motivate members to organize monthly activity 
  • Article awarded by the Taiwanese Overseas Affairs and interviewed by the MACTV 

Ninestar Image (Holland) B.V., Account Manager, 2011 ~ 2012 

Printer supplies manufacturer with 20K employees worldwide, printer brands are Lexmark and Pantum

  • Maintain relationship with 50 clients up to €1 million sales in Germany, Italy and England market
  • Develop the biggest new client of the year 
  • Monitor competitor and market trend, share info with the headquarter 
  • Write press releases and edit monthly newsletter 

AIPTEK International , Account Manager, 2007 ~ 2010

Consumer electronics manufacturer with office in USA, Germany China and Taiwan 

  • Develop new B2B clients for the brand, yearly sales increased 4 times 
  • Initiate and execute the press conference, marketing campaign and exhibition 
  • Work across function with product develop, logistics and quality control team to redesign the product return procedure 
  • Generate the strategic promotion alliance with PQI, Babyboss and Babyhome 

Language skill

Chinese

  • Native

English

  • Professional working proficiency 
  • Write the news release and copy write for the product

Dutch

  • Intermediate  
  • Use Dutch to teach Chinese

Skills

Online Marketing

  • Promote a Dutch brand in China  
  • Create content, edit photo and video for the company website and social media accounts 
  • Manage web shop at Tmall (Alibaba), PChome and Amazon. Conduct marketing plan and pricing strategy
  • Cooperate with Chinese influencers

Writing skill

  • Write product description, slogan, news release, company profile and design flyer 
  • Contribute article to the newspaper, stories are based on my curiosity of people and reflection of my daily life

Interpersonal skill

  • Communication：Teaching, perform and dance in the stage improve my presentation skill
  • Networking：As the founder of story telling and English learning club, I enjoy to bring people together

Project: Promote a Dutch brand in China

  • Translate all of the Dutch material to Chinese
  • Write the content for the brand and product
  • Coordinate with the designer for visual design 

  • Promote the product via Wechat and the little red book (Chinese Instagram), etc. 
  • Arrange the product review with opinion leader

Project: Product promotion

Marketing

  • Imitate the marketing campaign
  • Write all of the promotional contents
  • Coordinate with the designer for the visual design

Writing 

  • Prepare design award submissions
  • Enhance the brand identity by gaining 30 international design award, such as iF, Reddot, CES innovation and Best Choice 

Public Relationship 

  • Serve as the media contact 
  • Plan the product launch party Arrange the product review by the media

Article

News

Translate Dutch News to Chinese


News Release

Essay award

徵文比賽佳作

僑務委員會「2017

僑務電子報徵文比賽」

Essay

Essay

Contribute article in UDN

Essay
Full Resume