Data analyst 2 years + & 2 years online marketing of experience focused on CRM data & onsite event support with the ability to formulate strategies, make decisions, and plan further actions. Advanced in Excel ( VBA ) & Power Query, structuring monthly report and 3 Apps Project Owner.
Advanced knowledge of CRM and digital marketing toolkits in luxury industry
Generating monthly report on key customer segments in order to grow customer value via retention and increased purchase frequency, resulting in 23% growth of 10K Client & 20 % increase in W RTW clients in 2018.
Skilled in Excel, VBA, Power Query Dashboard and Python, Customer Relationship Management (CRM ), and Digital Tool ( Google Adwords & Google Analytics ) & PowerPoint
Monthly Report : YTM &R12M 10K client & potential 10K client ( 5-9K ) assisting stores specifically focusing on right target, resulting in 23% growth of 10K client and 30% sales growth vs. 2017.
Assisted with 313 Project to monitor new client recruitment and re-engagement.
Closely collaborating with regional/central CRM teams on member communication plan and monthly report preparation to ensure it works seamlessly across the organization and captures all required information at key points for CRM objective.
Cooperating with Retail Team by providing target list for event invitation, participating in big scale events related on-site support and carrying out event performance review for the further follow-ups.
In charge of 6 overseas Fashion Show and High End selling event and supervised on event cost evaluation.
Initiated 2 ICON desktop and built the ICON Desktop dashboard to track weekly & monthly result.
Sending 3 Emailing every month for product launch or special holidays & Proofreading of LV Book 7 - 10.
Utilized Google analytics to understand client behavior and product preference, resulting in 25 % CR .
Managed chrome notification project, proactively engaging client & increaseing 10% traffic on website.
Developed continuous improvement web function and proposed A/B testing of email templates to adjust sales messages, acquiring 35 % YoY sales.
In charge of weekly German Email Project, over 300,000 emails each week, tracking the result by open rate, click rate and landing page visitors.