Sanya Jian 簡雅伶
Mail: [email protected] / Phone: 0930-134-362
Specialized in product marketing strategy, O2O campaign planning, and project management in FMCG industry. Always keeping proactive as well as agile to initiate projects, and activate internal and external partners to deliver business impacts.
Expertise
Skills
Brand Strategy | Product Marketing
Campaign PlanningProject Management
PMP, Tableau BI, GA, Illustrator
IELTS 7.0, TOEIC 830
Work Experience
06/2020 - 09/2020
Freelancer
• Developed product/ingredients concepts and selling points for consumer testing based on R&D, consumer trends, and competitive analysis.
• Generated ideas for client presentations and synthesized feedback from deal team to complete pitch.
12/2017 - 04/2020
O’right Cosmetics Co., Ltd.
Product Marketing specialist
• Go-to-Market Strategies: Collaborate with manager to define product positioning and messaging, develop key strategies towards customer acquisition and market share.
• Product Launch Planning: Create launch plans, set objectives and key results, coordinate with sales, marketing, and support teams for effective execution.
• Evangelist: Be the spokesperson of products to users, sales partners, and media.
11/2016 - 04/2017
GM branding Solutions co., Ltd.
Brand Marketing Intern
• Proposed 5+ projects of copywriting and ads
• Assisted analyzing market segmentation of re-branding projects
• Optimized user experience of client and server side by analyzing user’s feedback and producing insight
05/2015 - 07/2016
Philips INC.
Trade Marketing Intern
• Boosted 30% growth in annual sales of electric shaver in the Taichung by launching directing marketing campaigns in 5 days
• Cultivated critical and logical thinking through case study and brainstorming, and practiced identifying and solving problems by finding insights of customers
Education
National Chung Hsing University
Bachelor of Business Administration
2013-2017
2016 Taiwan Business Case Competition
• Awarded " the Most Outstanding Presenter "
• Awarded 1st place team
Project
O'right Toothpaste
Responsible for the new product development, sold 5000/pcs within 4 months, and become representative product for O'right.
O'right & Swarovski Co-brand product
Coordinated for two brand cooperation, responsible fo its concept and copywriting.
Brand Gala Campaign
Conducted Brand Summit and Gala for global distributors, as well as new product launching campaigns.
Newsletter Writing
Responsible for media writing and brand newsletter writing.
【Me Definition】
Ya Ling(Sanya) Jian is a detail-oriented, forward-thinking, and committed team player with over 3 years’ experience in the marketing field. Currently in FMCG industry dedicated in proposing product conceptions and marketing strategies, and increasing product sales in retailers.
【A Marketing Person】
• Product Develop Strategy: Responsible for 12 products in developing and implementing marketing strategies in O'right. Implementing innovative sales campaigns to support commercial teams, and coordinating for all marketing activities related to sales promotion / product launching / events. Developed co-marketing programs to increase brand awareness. In charge of new product development & launch campaign, lead sub projects and independently communicate with relevant internal departments.
• Category Management: Monitor product in-market performance, responsible for sales tracking. Usage in data conceptualized tool (Tableau) to analyze product life cycle, and sales and relocate resources of bestsellers and potential products.
【A Products' Evangelist】
• Presentation: A person who is good at presenting the concepts and RTB of new products to both internal colleagues and external retails, with good presentation skills and data conceptualized ability. Awarded "the most outstanding presenter" in the 2016 Business Case Competition of Taiwan undergraduate school out of 250 competitors.
• Problem Solving: With good interpersonal skills to external venders and internal colleagues, I used to coordinate with R&D, manufacturers sales and PR to arrange the improvement timeline to stimulate the optimization process.
Thank you for your kind attention, I'm very eager to gain the chance to meet for further discussion.
桃園人，身為家中的長女，擁有冷靜外表與開朗幽默的衝突性格，善於溝通與處理細節，因此工作經驗中被派遣支援不同的部門，在部門之間擔任協調的角色，溝通協調解決問題，在團體生活能快速融入其中。
過去於FMCG產業擔任產品PM，為個人護理與清潔用品之產品負責人，主要工作為負責由0-1規劃新產品，從市場調查尋找消費者洞察，並依此進行新品開發提案，制定產品特色賣點、市場定位、產品售價與開發專案管理，後續進行新品導入及創意發想，規劃行銷活動、通路策略、文案、影音/平面形象圖等行銷素材產出，也曾擔任新品發布會之專案領導人，負責活動企劃的發想與執行，該活動將近300位國際經銷商參與（歐洲、美國、亞洲等地區之經銷商）。
身為產品PM負責人，需進行產品銷售數據分析，並進行市調分析，以提出改善建議與洞察未來發展機會。也熟悉產品開發與導入市場的過程，也常與原料商、工廠端、通路端溝通之工作經驗，進行跨部門協同合作與資源整合能力，也曾負責異業合作洽談，合作對象有Swarovski, 歐都那等產品聯名。相信我所經歷的產品開發能力、溝通協調及跨部門溝通能力、簡報提案能力，能將其應用於專案內容中，故願能獲得面談的機會，期望未來能成為共事夥伴。
