• Developed product/ingredients concepts and selling points for consumer testing based on R&D, consumer trends, and competitive analysis. • Generated ideas for client presentations and synthesized feedback from deal team to complete pitch.

• Go-to-Market Strategies: Collaborate with manager to define product positioning and messaging, develop key strategies towards customer acquisition and market share. • Product Launch Planning: Create launch plans, set objectives and key results, coordinate with sales, marketing, and support teams for effective execution. • Evangelist: Be the spokesperson of products to users, sales partners, and media.

• Proposed 5+ projects of copywriting and ads • Assisted analyzing market segmentation of re-branding projects • Optimized user experience of client and server side by analyzing user’s feedback and producing insight

• Boosted 30% growth in annual sales of electric shaver in the Taichung by launching directing marketing campaigns in 5 days • Cultivated critical and logical thinking through case study and brainstorming, and practiced identifying and solving problems by finding insights of customers