Joyce Lin

Business driver and strategist, focused on e-commerce, based on business strategy and analysis to design growth and engagement plan for global brands and manage stakeholders and partners. Down to earth and can work at operation level.

  Taipei City, Taiwan  


Senior Manager  •  Lindex, Swedish Fashion Group

六月 2020 - 六月 2021

# Marketing and business strategy and operation - orchestrated business growth plan and client engagement strategy, and executed the practice, over online & offline formulated brand positioning; brought 5+X YOY business growth
# Advertiser partner management - built marketing and CRM strategy and grew vender matrix; managed 8 agencies specializing in different aspects and drove coordination
# Entrepreneurship - drove the business from 0-1 with strategic thinking and strong execution in an emerging environment with innovative ideas, and motivated different partners to work on the project

Senior Manager  •  Capgemini Invent

六月 2019 - 五月 2020

# Customer engagement strategy - created cross-channel Tmall, website, and Wechat miniprogram, with digital marketing strategy and infrastructure, and built test-and-learn, with sales 1M in 1st month
# Project management - understood client requirements and designed and executed client research; led communication and leveraged resources, managed the cooperation of 3-people team

Branding and E-Commerce Manager  •  Madjor, Labbrand Group

二月 2018 - 四月 2019

# Client engagement design and execution - built cross-touchpoint platforms and managed agencies; co-created CRM system for across online & offline over 7 cities; drove RMB 50 million business
# Market research and campaign creative - analyzed the brand and set the brand positioning; led a team of 7 people working on communication and brand activation plan for pharmaceutical and food brands
# Innovation strategies - built growth plan for a luxury brand from consumer analysis to develop product matrix and customer acquisition and experience improvement plan; stimulated 25% sales growth in 1 month

Associate Director  •  Kung Fu Commerce

三月 2015 - 一月 2018

# Market entry strategy and implementation - developed China digital business strategy from market analysis and competitors to agency audit and selection; provided business solutions and plans for RMB 34 million scope
# Agencies & e-commerce partner management - negotiated and collaborated with agencies and 3rd party platforms to ensure clients' success, including advertising agencies
# Marketing & E-commerce campaign and operation - advised operation and merchandising strategy based on data and operated the strategies and agile adjusted; designed big idea and digital campaigns; initiated brand strategy onto 4 online platforms and 7 distributors for RMB 106 million

Customer Service Associate Manager  •  The Nielsen Company

六月 2013 - 九月 2014

# Business management - advised business opportunities and strategy from market analysis in different industries
# Data analysis - execute data analysis to find business opportunities for client growth and development

Area Sales Specialist  •  Ningbo Zhonghua Paper, Asia Pulp & Paper Group

六月 2011 - 六月 2013

# Sales Achievement - drove USD $72 million sales and achieved sales target 125% in in south east Asia and China from development new product application and enhancing sales
# New product development - dig client needs and developed new product cigarette packaging


2010 - 2011

Beijing Tsinghua University

International Exchange Program

2006 - 2011

National Taiwan University

Bachelor of Science Dept. of Biochemical Science and Technology

2010 - 2010

UC Berkeley

Field of study


  • Cooperation
  • Strategic Thinking
  • Communication
  • Coordination
  • Engagement
  • Innovation
  • Motivated
  • Focused
  • CRM
  • Problem Solving
  • Business Intelligence
  • Critical Thinking
  • Project Management


  • English — Fluent
  • Chinese — Native
  • Japanese — Basic
  • French — Basic
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