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Lily Liu

Marketing Professional
。Marketing manager with 10+ years of experience in IT industries; products include memory, projector, LCD monitor, and large-format displays
。Proven ability to develop overall marketing plan and strategy to enhance brand awareness as well as increase sales opportunities in APAC region
。Experience and skills of implementing marketing activities, successfully building up brand images and reinforcing customers’ mindshare


Work Experience

Newline Interactive, Marketing Manager , Mar 2019 ~ Present

Key Responsibilities
。Develop and manage the overall marketing plan and activities to enhance Newline’s brand awareness and improve product exposure in the identified target countries
。Supervise marketing specialist and develop marketing plan for each country in APAC to best present Newline brand and key product features to the target markets and customers in APAC region
。Provide marketing program support to account managers in each country, design and implement specific advertising programs, as well as project tracking funnel for new business sales potential
。Maintain marketing collateral for each market including, brochures, flyers, product guides, user guides
。Manage marketing budget and spending

Key Accomplishments
。Managed the implementation and attended product roadshows in Indonesia, Thailand and Malaysia, acquiring enquiries and sales leads from new system integrators in each country on-time and on-budget
。Increased partner satisfaction via working with sales on online training modules and face to face seminars
。Designed and implemented new website for Newline APAC – optimising design for desktop and mobile support, implemented product resources for easy access, managed SEO optimisation for better search results
。Designed and implemented social media marketing resources and campaigns, specifically LinkedIN and Facebook which increased Newline Brand exposure
。Implemented and managed the marketing collateral specifically for the target countries in APAC region, increasing distributor and integrator awareness and satisfaction

Optoma Corporation, Assistant Marketing Manager , Jan 2017 ~ Mar 2019

Key Responsibilities
。Plan, implement and assess various marketing communication strategies with end customer and reseller channels throughout APAC region
。Execute planned PR Activities to enhance brand awareness in the channel and across end user markets
。Work with sales directors on marketing budget planning and implementation for the APAC region
。Design and Plan marketing initiatives for new products launching into the market
。Monitor marketing spend in each region with regional country managers

Key Accomplishment
。Implemented launch of 4K projector across multiple markets in APAC including Taiwan, India, and Australia, improving exposure and share of voice throughout the markets
。Implemented tradeshow booth design and bringing the project in on budget, increasing leads from IT channel partners
。Generated news releases and PR activities for markets on monthly basis in both English and Mandarin
。Successfully kept to budget spending in each region, working closely with Regional Country Managers in APAC

ViewSonic International , Senior Marketing Specialist, Jan 2014 ~ Dec 2016

Key Responsibilities
。Execute channel and brand marketing strategies with Regional Country Managers in APAC, including Australia, New Zealand, South Korea and Japan
。Monitor and control marketing budget spending in each region
。Work with Product Development team and Regional Country Managers on marketing collateral for release of new models into each market, ex. datasheets, user guides and other sales and marketing collateral
。Increase brand awareness in each market, ensuring website information is accurate and up to date
。Support new product launch requirements in each region

Key Accomplishment
。Identified and targeted alternative markets new for ViewSonic, increasing awareness via distributors and key AV Integrators; sales successfully increased in Education and ProAV market as a result of brand and channel marketing activities
。Supported local Account Managers to deliver product roadshow in largest private education market in Australia, leading to increased media coverage in local magazines, increasing leads from other education providers
。Managed joint marketing co-operation programs with local distributors and key reseller partners, increasing sales
。Designed and implemented channel marketing quarterly rebate programs with Regional Country managers to drive sales
。Increased awareness in regions with online/ offline banner advertising campaigns targeting end users – pull through marketing campaigns

CyberLink Corp., Senior Marcom Specialist, Dec 2012 ~ Sep 2013

Key Responsibilities
。Execute internal and external marketing communication worldwide
。Develop and maintain corporate branding and product images
。Assist in planning and running tradeshows, press tours and media briefings

Key Accomplishment
。Successfully planned and organized tradeshows including CES, Computex and Taipei Computer Application Show
。Delivered corporate messaging to the industry
。Successfully collaborated with multiple marketing departments, including graphic designers, e-commerce, online teams
。Successfully engaged and managed press tours throughout Europe and North America, increasing brand awareness in those respective markets
。Held media briefings to enhance the brand/ product awareness of newly launched PowerDVD 13 and Director Suite 2 in Taiwan; CyberLink’s pioneer technology in multimedia industry was well recognized with positive news coverage and product reviews

Kingston Technology International Ltd., Public Relation Specialist , Sep 2010 ~ Dec 2012

Key Responsibilities
。Manage PR in APAC region, including Australia, New Zealand, Japan, Vietnam, Indonesia, Singapore and Malaysia
。Develop PR strategy to deliver corporate and product messages to the market
。Supervise local PR Agencies in each market to execute PR tactics that meet local cultural and legal requirements
。Liaise with country sales managers to understand key products in each market and messaging

Key Accomplishment
。Successfully managed PR event of over 100 journalists, editors and channel partners during Computex
。Managed interviews with key media channels and executives of channel partners in the industry after Computex, increasing Kingston media coverage as well as brand and leadership awareness
。Delivered corporate messaging to the industry, increasing Kingston’s leadership credentials in the industry
。Built up and maintained good relationship with the local target media to better deliver Kingston’s product messages, earning multiple media review awards, including Best Performance on Tweaktown, Gold Award on ASCII, Best Flash Brand on PC World Vietnam
。Planned and supervised 2 consumer events in Akihabara Japan – Valentine’s Day Roadshow and Wi-Drive Touch & Try – and drew hundreds of people’s attention and participation, reinforcing Kingston’s brand image and product awareness at the local market
。Developed a photo contest for Indonesian consumers on Facebook and supervised the local PR agency to execute it; more than 12,000 fans were generated within 1 month, successfully enhancing Kingston’s brand awareness in Indonesia
。Sponsored multiple gaming communities in Australia, New Zealand, and Indonesia, significantly increasing the product awareness of Kingston HyperX memory among the target audience

Apex Communications Consultants Co., Ltd., Senior Account Executive, Sep 2008 ~ Aug 2010

Key Responsibilities
。Provide PR consultancy for key large clients, including IBM, Dassault Systemes, and Micro-Star International
。Strengthen thought leadership in the industry for clients
。Increase Share Of Voice (SOV) for key clients
。Design strategic PR plans for key clients

Key Accomplishment
Dassault Systemes
。Successfully increased Dassault Systems standing via media briefings, exclusive interviews, and PR strategies focused around integrity as a leader in PLM industry
。Managed CATIA Eco Design campus campaign to draw general media’s interest, showcasing Dassault Systemes’ commitment to the local market and increasing its share of voice in Taiwan

IBM
。Provided strategic PR consultancy to IBM Business Units, including Global Technology Services, System & Technology, and Software Business Unit
。Integrated marketing and PR resources, successfully improving IBM’s leading image in the market through multiple tactics, such as media briefing, 1:1 interviews, byline articles

Micro-Star International
。Won PR project from PR event pitch to organize a new product launch event
。Planned and coordinated the media launch event to promote msi’s new product, P55 series, successfully positioning msi as an advanced motherboard provider with leading technology

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