Key Responsibilities
。Manage PR in APAC region, including Australia, New Zealand, Japan, Vietnam, Indonesia, Singapore and Malaysia
。Develop PR strategy to deliver corporate and product messages to the market
。Supervise local PR Agencies in each market to execute PR tactics that meet local cultural and legal requirements
。Liaise with country sales managers to understand key products in each market and messaging
Key Accomplishment
。Successfully managed PR event of over 100 journalists, editors and channel partners during Computex
。Managed interviews with key media channels and executives of channel partners in the industry after Computex, increasing Kingston media coverage as well as brand and leadership awareness
。Delivered corporate messaging to the industry, increasing Kingston’s leadership credentials in the industry
。Built up and maintained good relationship with the local target media to better deliver Kingston’s product messages, earning multiple media review awards, including Best Performance on Tweaktown, Gold Award on ASCII, Best Flash Brand on PC World Vietnam
。Planned and supervised 2 consumer events in Akihabara Japan – Valentine’s Day Roadshow and Wi-Drive Touch & Try – and drew hundreds of people’s attention and participation, reinforcing Kingston’s brand image and product awareness at the local market
。Developed a photo contest for Indonesian consumers on Facebook and supervised the local PR agency to execute it; more than 12,000 fans were generated within 1 month, successfully enhancing Kingston’s brand awareness in Indonesia
。Sponsored multiple gaming communities in Australia, New Zealand, and Indonesia, significantly increasing the product awareness of Kingston HyperX memory among the target audience