MENG HUI LIN

從事網路廣告、網路媒體產業6年。服務過多種類型的品牌客戶,包含:美妝、精品、藥品、運動服飾、FMCG。關注網路話題、新媒體生態,擅長規劃全媒體策略、安排年度預算、內容專案與執行等,幫助品牌創造網路流量。

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EDUCATION

Sep 2010 - Jun 2014

Fu Jen Catholic University

Department of Advertising and Public Relations


WORK EXPERIENCE

Supervisor, Integrated Communication  • Starcom

  • Service Brand: DKSH, Mondelēz, ASICS


  • 主要內容:
    |利用多種研究工具挖掘消費者行為
    |提供全媒體建議,包含網路媒體、電視、平面媒體等
    |規劃品牌年度預算幫助宣傳效益極大化
    |根據媒體目標設定合理KPI、規劃廣告投放策略
    |監控媒體成效、提供優化建議

  •  內容專案管理:
    |發想宣傳主題、議題切角
    |領導合作方產出符合期待的文字、影像等
    |網路口碑操作(包含論壇、Facebook社團、KOL合作)

Jul 2018 - Jul 2021

Performance Executive  •  Performics

  • Service Brand: Nestle, Samsung, Coca-Cola
  • 主要內容:
    |YouTube、Facebook、Google 等廣告操作
    |規劃關鍵字架構、文案撰寫
    |根據目標規劃廣告投放策略
    |檢視廣告成效、提供優化建議

Oct 2016 - Jun 2018

Digital Executive  •  Zenith

  • Service Brand: Nespresso, Clarins, LVMH
  • 主要內容:
    |協助專案執行
    |追蹤專案成效
    |結案報告
    |競品分析

Sep 2014 - Mar 2016

CAPABILITY/ SKILLS

Storytelling

Follow trendy topics on the internet and turn them into text, videos, social posts, which result in audience's engagement and brand awareness.

Teamwork Spirit

Team player, good at co-working with multiple units to complete tasks or projects.  

Certification

Google Ads
Facebook Blueprint

Languages

Mandarin Chinese
English

PROJECTS


HALLS XS X 綜口味娛樂

  • HALLS XS 推出能量飲新口味,與受上班族歡迎的網路節目綜口味合作。規劃宣傳走期與影片主題:包含街訪影片討論上班族職場爛事、社群貼文、網路票選等。幫助產品於上市期間累積網路聲量。
  • Results:影片累積100k 觀看、1,600 留言。

https://youtu.be/oOILM4NvZ1A

OREO 聖誕禮物組合 | OREO 音樂盒

  • OREO推出聖誕限定組合,OREO音樂盒加上經典巧克力餅乾,初次在台販售。由於OREO音樂盒在國外已經販售多年,台灣上市希望引發話題銷售禮盒。規劃IG網紅操作,以情侶、超商美食、玩具三大主軸進行,搭配社群影片與名人公關品露出。
  • Results:全台1,000盒預購銷售一空。

https://www.instagram.com/p/CIhsy6nHO7w/

文案企劃|善存 X VOGUE

  • 善存母親節宣傳,以#母女閨蜜為主題規劃 VOGUE影音、VOGUE平面專訪、VOGUE網路廣編,撰寫內容切角與文案。
  • 規劃搭配 VOGUE商城導母檔銷售。

https://reurl.cc/YjWRXn


嗨!我是林孟慧,在網路行銷的領域工作6年。從媒體代理商的數位部門開始,跟著媒體的轉變一路前行。代理商的經歷磨練我的專業,在無限的提案與執行中慢慢成長塑形,發揮所長對團隊貢獻,並肯定自己。

 【彈性思維】網路媒體是動態、改變快速的產業,我的工作就是在趨勢中不斷變化思維。從入行購買第一個首頁版位開始,新名詞推陳出新:機器學習、名單管理、微網紅行銷、播客經營。除了專業知識不斷擴充,也需要不停思考、判斷如何加入新方法達成最佳效益。

【團隊的創意引擎】社群發展至顛峰,網路內容是我的精神糧食和靈感來源。團隊提案常常需要大量的想法,平常累積的觀點成為了吸睛創意。不管是網紅日常、網路用語、熱門話題、炎上事件等,將這些轉化成品牌提案中可以執行的社群內容或者宣傳主題,是我在工作上很大的成就感。

【自主學習資優生】喜歡自我學習並且擅長問題解決。自媒體經營,嘗試從創作者的角度學習如何經營流量。因應自媒體需求,自主學習影像拍攝與後製。透過網路課程、YouTube影片、論壇發問等尋找學習資源、問題解決方案。

【潛水迷】喜歡水肺潛水以及海洋動物,想要靠近野生的海洋動物並紀錄及分享,努力經營自媒體與學習影像製作。目標是記錄完台灣著名的潛點,並且製作成受歡迎的社群內容。

中期的職涯目標希望可以加入品牌端行銷,除了發揮過去媒體規劃、內容企劃的所長,也想投入實體活動、電商營運等不同的接觸點,與消費者連結,學習綜觀的角度經營品牌、幫助品牌成長。也希望這些經驗可以成為職涯上滿意的作品集。

Hi! I am Meng Hui Lin. I have been working in digital marketing industry for 6 years. My career started from the digital department of media agency, as the trend of media development, I switched to the department of integrated marketing to better adapt to the new media environment. The time working in media agency has contributed a lot in growing and shaping my capability and skills.

 【Flexible Mindset in Ever Changing Trends】 Online media is a dynamic and fast-moving industry, it is essential to have a flexible and enthusiastic mindset to keep track of the variable trends in media. New media tools emerge every year, last year people talked about IG micro influencer, now podcast becomes a new blue ocean for advertising investment in new media. My job is to find the best advertising solution among these booming media tools. 

【Creative Ideas Breeding from Social Media Content】 Social media has changed and become our daily life, the content on social media not just my daily amusement but sometimes the source of inspiration for new ideas. While doing team proposals, it often requires a lot of influx of new thoughts. Some of the stories and trendy topics on the internet can be transformed and adopted to the project proposal and become eye-catching ideas. This sense of achievement from work is the reason I enjoy myself in this idea-devising process. 

【Self-driven Lifelong Learner】 I’m a self-driven person who is constantly learning new things and problem solving. For instance, I run my own channel and manage online traffic from the perspective of creators. In addition, I started video shooting and post-production by self-learning, searching for resources and solutions through online courses, YouTube videos, forums, etc. 

【Ocean Holic】 I love animals, especially marine animals. I started diving 2 years ago. Apart from getting close to marine animals and enjoying the underwater world through diving, I also record the underwater views combined with my self-learned video post-production skill, post and share on my own channel, to promote the sport and underwater scenery. My goal is to record the famous diving sites in Taiwan and turn them into popular social media content.

The mid-term career goal is to join the brand-side marketing. In addition to exerting the experience of media planning and content creating, I also want to engage in different touch points such as activities and e-commerce operations to connect with consumers and boost the product sales. In order to participate in brand operation in all facets.


VIDEO GATHERING

影像製作|提拉米蘇新品宣傳影片 

拍攝穀雨鳥甜點新品:
提拉米蘇小戚風社群短片。 展示商品可愛的布丁風格外觀,透過鏡頭中慢慢撒上的堅果可可碎片引發觀眾食慾。

Post
https://www.instagram.com/p/CPxOBuKH1-P/?utm_medium=copy_link
YouTube Link
https://youtu.be/BekVue5jsWQ

店員來開箱| Petzl Actik Core 頭燈,到底貴在哪裡?

拍攝登山用品開箱:
主要負責拍攝、剪輯、影片後製。

https://youtu.be/p6F1AEIZoco

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