MENG HUI LIN

嗨！我是林孟慧，在網路行銷的領域工作6年。從媒體代理商的數位部門開始，跟著媒體的轉變一路前行。

【彈性思維】 網路媒體是動態的，我的工作就是在趨勢中不斷變化思維。從入行購買第一個首頁版位開始，媒體新知不斷擴充：精準鎖定、業績轉換、網紅行銷、經營podcast。新名詞推陳出新，需要不停思考如何加入新方法與消費者溝通進而幫助品牌業績。 

【團隊的創意引擎】 社群發展至顛峰，網路內容是我的精神糧食和靈感來源。團隊提案常常需要大量的想法，平常累積的觀點成為了吸睛創意。不管是網紅日常、網路用語、熱門話題、炎上事件等，將這些轉化成品牌提案中可以執行的社群內容或者宣傳主題，是我在工作上很大的成就感。 

【自主學習資優生】 喜歡自我學習並且擅長問題解決。自媒體經營，嘗試從創作者的角度學習如何經營流量。因應自媒體需求，自主學習影像拍攝與後製。透過網路課程、YouTube影片、論壇發問等尋找學習資源、問題解決方案。

代理商的經歷磨練我的專業，在無限的提案與執行中慢慢成長塑形，發揮所長對團隊貢獻，並肯定自己。

Hi! I am Ｍeng Hui Lin. I have been working in digital marketing industry for 6 years. My career started from the digital department of media agency, as the trend of media development, I switched to the department of integrated marketing to better adapt to the new media environment. 

【Flexible Mindset in Ever Changing Trends】 Online media is a dynamic and fast-moving industry, it is essential to have a flexible and enthusiastic mindset to keep track of the variable trends in media. New media tools emerge every year, last year people talked about IG micro influencer, now podcast becomes a new blue ocean for advertising investment in new media. My job is to find the best advertising solution among these booming media tools. 

【Creative Ideas Breeding from Social Media Content】 Social media has changed and become our daily life, the content on social media not just my daily amusement but sometimes the source of inspiration for new ideas. While doing team proposals, it often requires a lot of influx of new thoughts. Some of the stories and trendy topics on the internet can be transformed and adopted to the project proposal and become eye-catching ideas. This sense of achievement from work is the reason I enjoy myself in this idea-devising process. 

【Self-driven Lifelong Learner】 I’m a self-driven person who is constantly learning new things and problem solving. For instance, I run my own channel and manage online traffic from the perspective of creators. In addition, I started video shooting and post-production by self-learning, searching for resources and solutions through online courses, YouTube videos, forums, etc. 

The time working in media agency has contributed a lot in growing and shaping my capability and skills.