Global Marketing Manager.Jul. 2020 – current
NewStyle Media Group - Assist Chinese singers in entering the global market / Fan engagement monetization
1. Led the promotion of Naomi Wang’s new album in APAC market and cooperated with BeautyPlus (a widely-used selfie app in several asian markets) in holding a selfie campaign through an interactive music AR on social media, which resulted in a ten-fold increase in traffic on music platforms.
2. In charge of TV series,The Untamed, 1st anniversary campaign, including social media and media planning. The campaign's focal point, a Tik Tok lip sync challenge, successfully motivated fans to, once again, engage with the show and resulted in a 200% increase in followers on Tik Tok and received more than 20 PR exposures in Southeast Asia market.
3. Assist with EC of The Untamed’s Merchandise, including developing and executing social media strategy and media planning. We make sure the visuals and copywriting on EC platforms align with that of local festivals and popular events, which brought a 300% growth in total sales volume after 2 months of operation.
4. Supported the company's strategic department to develop a realizable business plan. Due to my familiarity of operating experience in the fan economy, I took the initiative to propose to Pi Network, a U.S. virtual currency brand, and successfully won the business to operate the Weibo community in the Greater China region.