Ya Lin, Chen (Polly)

Account Manager  •  ROCKETEC

• Full ownership of distribution partner e-commerce marketing, including planning, content development, execution.
• Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals.
• Analyze and maintain ad spending according to a set budget, and optimize as needed.
• Produce weekly campaign performance reports.
• Assist the Director of Demand Generation with tactical campaign development and expansion of existing paid search marketing campaigns.
• Create a creative paid media strategy based on analytical observations.
• Manage bids using customized campaign settings, automated bidding strategies, and remarketing strategies.
• A/B test ad copy, design, and/or landing pages for campaign optimization.
• Execute and maintain social media campaigns.

Jul. 2021 - Jul. 2022

Senior Sales Manager  •  Musemodel

Strategic Plainning

• Manage the schedule of streamers and plan the job processing for them.
• Drive the development of our roadmap, shape requirements, and lead all aspects of key projects to completion.

Operations

• Lead all aspects of workflows between reporting improvements, bug diagnostics, user testing, QA, and dashboard development.
• Continuously refine and improve processes to build efficiency in our operations.

Communications

• Define and lead training and self-service materials to drive the adoption of reporting solutions.
• Partner with key business intelligence, marketing analytics and marketing technology for the majority of workflows.

Sept. 2020 - May 2021

Project Manager  •  17Life

• Manage all of the advertisement agencies(Google, Yahoo, Facebook, Broadcast Network, etc AD). To make sure the budgets work efficiently and keep ROI reasonable.
• Manage all of the commission agents(Ruten, Pchome, Payeasy). To make sure the merchants expose on their website efficiently and keep ROI reasonable.

Responsible for both product strategy and product marketing.

• Defined product strategy and roadmap.
• Gathered and prioritized product and customer requirements.
• Delivered market & product requirement documents and product specifications.

UI/ UX

• Make sure the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

Nov. 2018 - Oct. 2019

Advertising Optimizer  •  adGeek

Marketing Strategy

• Maintain relationships with clients by daily contact and report
• Comprehend clients' requirement to discuss an effective and reasonable KPI
• Competitor analysis on all aspects of strategy across the market.

Facebook, Amobee, DBM, Tubemogul, DSP etc, AD Optimization

• Data-driven performance analytics and daily report
• Optimise the campaign's performance and quality of traffic via Facebook and Google Analytics.
• Pixel(cookies) and fanpages insight application for AD delivering strategy
• Internal and external media trainer

Aug. 2015 - Jan. 2018

Founder  •  playGeek

• Managing E-commerce websites and merchandising with SuperLanding, ShopLine, Taobao, Alibaba, Elf, Tenom.
• Advertising online and optimizing performance through Facebook and Google ads.
• Website architecture and creating content with a logical consuming mindset.
• Produce, analyze, and deliver reporting on digital marketing KPIs including traffic, CPA, CR, ad spend ratios, and overall growth and health of digital marketing channels.
• Document, develop, and evolve tools and processes to support business needs and ensure data integrity.
• Manage A/B testing and experimenting on digital channels, landing pages, and creatives to maximize conversion rates.
• Create best practices and retargeting campaigns, SEO/SEM, affiliate marketing, email, online custom content, blog integration, and other new emerging digital platforms.

Dec. 2016 - Nov. 2017