Ya Lin, Chen (Polly)

EDUACATION

2010 - 2015

National United University

Business Management

WORK EXPERIENCE

Account Manager  •  ROCKETEC

  • Full ownership of distribution partner e-commerce marketing, including planning, content development, execution.
  • Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals.
  • Analyze and maintain ad spending according to a set budget, and optimize as needed.
  • Produce weekly campaign performance reports.
  • Assist the Director of Demand Generation with tactical campaign development and expansion of existing paid search marketing campaigns.
  • Create a creative paid media strategy based on analytical observations.
  • Manage bids using customized campaign settings, automated bidding strategies, and remarketing strategies.
  • A/B test ad copy, design, and/or landing pages for campaign optimization.
  • Execute and maintain social media campaigns.

Jul. 2021 - Jul. 2022

Senior Sales Manager  •  Musemodel

Strategic Plainning

  • Manage the schedule of streamers and plan the job processing for them.
  • Drive the development of our roadmap, shape requirements, and lead all aspects of key projects to completion.

Operations

  • Lead all aspects of workflows between reporting improvements, bug diagnostics, user testing, QA, and dashboard development.
  • Continuously refine and improve processes to build efficiency in our operations.

Communications

  • Define and lead training and self-service materials to drive the adoption of reporting solutions.
  • Partner with key business intelligence, marketing analytics and marketing technology for the majority of workflows.

Sept. 2020 - May 2021

Project Manager  •  17Life

  • Manage all of the advertisement agencies(Google, Yahoo, Facebook, Broadcast Network, etc AD). To make sure the budgets work efficiently and keep ROI reasonable.
  • Manage all of the commission agents(Ruten, Pchome, Payeasy). To make sure the merchants expose on their website efficiently and keep ROI reasonable.

Responsible for both product strategy and product marketing.

  • Defined product strategy and roadmap.
  • Gathered and prioritized product and customer requirements.
  • Delivered market & product requirement documents and product specifications.

UI/ UX

  • Make sure the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

Nov. 2018 - Oct. 2019

Advertising Optimizer  •  adGeek

Marketing Strategy

  • Maintain relationships with clients by daily contact and report
  • Comprehend clients' requirement to discuss an effective and reasonable KPI
  • Competitor analysis on all aspects of strategy across the market.

Facebook, Amobee, DBM, Tubemogul, DSP etc, AD Optimization

  • Data-driven performance analytics and daily report
  • Optimise the campaign's performance and quality of traffic via Facebook and Google Analytics.
  • Pixel(cookies) and fanpages insight application for AD delivering strategy
  • Internal and external media trainer

Aug. 2015 - Jan. 2018

Founder  •  playGeek

  • Managing E-commerce websites and merchandising with SuperLanding, ShopLine, Taobao, Alibaba, Elf, Tenom.
  • Advertising online and optimizing performance through Facebook and Google ads.
  • Website architecture and creating content with a logical consuming mindset.
  • Produce, analyze, and deliver reporting on digital marketing KPIs including traffic, CPA, CR, ad spend ratios, and overall growth and health of digital marketing channels.
  • Document, develop, and evolve tools and processes to support business needs and ensure data integrity.
  • Manage A/B testing and experimenting on digital channels, landing pages, and creatives to maximize conversion rates.
  • Create best practices and retargeting campaigns, SEO/SEM, affiliate marketing, email, online custom content, blog integration, and other new emerging digital platforms.

Dec. 2016 - Nov. 2017

Project Assistant  •  National United University

Key Project Management Responsibilities:

  • Deliver project stakeholder updates and escalations as appropriate.
  • Ensure project milestones are executed according to budget and schedule. Document and archive all non-standard solution recommendations, exception approvals and decision history.
  • Provide strong cross-functional team leadership and project oversight to global teams, including vendors, downstream third parties and customer resources.
  • Drive on-going productivity efficiencies and process improvements through project stabilization
  • Secure commitment to change initiatives to ensure project success through complete adoption

Additional Responsibilities:

  • Manage statutory upgrades and updates to existing deployments
  • Manage or participate in other projects and initiatives as needed
  • Back-up manager and/or support team members as required

Feb. 2013 - Jun. 2015

SKILL & CORE COMPETENCIES


  • Digital Marketing
  • Streaming & Data Analysis
  • Advertising Optimizations
  • Paid Social Media Strategy
  • Project Management
  • Project Solving
  • Creative Innovation
  • Efficient Communication
  • Planning & Implement
  • Multitasking & Teamwork 
  • User Experience Design
  • User Interface Design
  • Figma & Adobe XD
  • Photoshop & illustrator
  • Microsoft Office Suite

CERTIFICATE


LINE LAP Ads

LINE


Facebook Ads Marketing

FACEBOOK

Google Ada Marketing

GOOGLE

Google Analysis

GOOGLE

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