Rae Chen

Skilled

Experience 

LeoBurnett, Account MANAGER

April 2019 ~ Oct,2019

Account Manager 

  1.  Increase Engagement rate on FB 3 Times in 2 months. 
  2.  Increase Engagement rate on IG 4 Times in 2 months. 
  3.  In Charge of Flagship product social campaign (Samsung Galaxy Note10) on Facebook /Instagram /YouTube. 
  4. Participated in Benz | China airline | Citi Bank Brand campaign. 


Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER

Aug 2017 ~ March 2019

Marketing & Sales 

  1. Crowdfunding Campaign generated USD 50,000 in A month with near low-cost Marketing Budget for prototype. 
  2.  Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
  3.   Increased 3 times sales only by EDM in 3 days, lead to Amazon 
  4.  Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration. 
  5.  Maintained customer relationship (0 negative reviews) 
  6.  Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample website 

Video editing & Graphic design

  1. Video editing & Graphic design & Copy Writing 
  2. Create video and flyer, Post, etc. for Advertisement, EDM and E commerce 


Community & content

  1. Influencer marketing (Increase 40% of sales by Influencer in 2 Month)  
  2. Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors " ( Google " 360 camera news, his blog will be on the first result ")


 Front-end Web Developer

  • Self - teach front-end web coding in 3 Month Built an Official Web for Company (Check Here)

Domestic E-Commerce Lifestyle Select Shop

July 2016 – June 2017 

Business Owner (Rutien | Yahoo | Shopee | Carousell )

  1. 5000 regular customers in half year 
  2. Built - up a brand in half year 
  3. Became whole seller in few month
  4. Became wholesalers in 6 Months 
  5. Was invited to sell on Shopee, when Shopee just entry Taiwan

HIGH-END TOY SELLER (EBAY) 

Jun 2012 ~ Jun 2016

Co - funder 

  1.  Created sales USD 3000 Per Month 
  2. Good at Selecting Product which sold well in the market. 
  3.  Making Marketing Strategy Aboard 
  4. Managing Customer relationship 

Education 

Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management

2012 ~ 2014

Essay ：
Cross-group Analysis of Luxury Goods Consumer Motivation 
 Activity:
  1.  Class leader 
  2.  Copy writing of Taiwan designer week designer interview   
  3.  Coordinated a 7-day, 100-person seminar

Private Chinese Culture University ( PCCU ), 學士學位, Economics 

2009 ~ 2012

Foundation award in management principle

The Mentorship Program 

Data Application Team

 The first Mentor x Mentee program co-hosted by Girls in Tech Taiwan and LTUX.Taipei. The MentorShip Program starts today! This program is a three layer system, containing Captain (mentors), Navigators (senior) and Sailors (mentees). We hope to provide a chance for those who are ambitious but feeling lost to find their directions to a suitable career path.

  • Data application courses 
  • Basic knowledge of data-analysis 
  •  Participated at CathyBankDataCompetition.

Blue Print Project 

Branding | Marketing Team

Branding | Marketing Team Funded by Grace, formal HR director of IBM, Greater China Region. Brand marketing team lead by Leo Burnett C.O.O, Sylvia, and YouTube creator partner, Isabel. 




  • BrandMarketingCaseStudying 
  •  NGOCampaignProposal

Crowdfunding

 

Aleta S2C 12K 360 camera, generated USD 50,000 in a month via crowdfunding 

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Articles published on The News Lens

Good at intergrated complex knowledge into articles.

去看看 

TransBiz 


Content Writer , share 800 times on Facebook

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Front-end Web designer 


Self-teach coding for 3 month and build an official web

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Tripled the sales only by EDM

圖片來源：iconicbestiary

Video Editing

Made for advertisement !

Product introduction

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Promotion

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Cooperate with right KOL

Increase 30% sales !

  1. Contact Famous blogger from FB, became friend , get a series of introduction without paying a lot of money.
  2. Over 16,000 people saw our camera. 6000 view in a day! 

Copy writing for activity

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Articles for activity

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ＣＭＸ Community for community leader

Copy writing for activity

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Articles for activity

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Articles on medium

Medium

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Competitor report
Flyers
Full Resume