Ruei-Ying Chen

šŸ“Abundant experiences of Cross-border e-commerce ( 8 + years )
šŸ“Skillful digital marketer, Brand & Social Marketing ( 8 + years )
šŸ“Business development and sales experiences ( 1.5 + years )
šŸ“Excellent presentation skills, Copywriter ( 3+ years )
šŸ“Strategic account development & stakeholders management with high-level manager & CXO.
šŸ“Driving business innovation for companies, leading digital transformation project for the traditional company (1+ year)
šŸ“Basic knowledge of financial management and international M&A, IPO ( 1 year)

šŸ“Venture Capital Experience(1+ year)

ExperienceĀ 

SparkLabs TaipeiĀ 


March 2021 ~ Present

šŸ“ Digital Marketing ManagerĀ ā€‹

Ā āž¢ Social Media MarketingĀ ā€‹

Ā ā€£ Operating SparkLabs Taipei's own social media including LinkedIn | Facebook | Instagram | TwitterĀ ā€‹

Ā āž¢ Social Media DesignĀ ā€‹

Ā ā€£ Designing for all social media channels & video editingĀ ā€‹

Ā āž¢ Official Website Management ā€‹ ā€£ Managing Official WebsiteĀ ā€‹

Ā āž¢ Customer Relationship ManagementĀ ā€‹

Ā ā€£ Utilized Mailchimp for maintaining investor/ VIP / General relationshipĀ ā€‹

Ā āž¢ Advertisement ManagementĀ ā€‹

Ā ā€£ Tracked advertisement performance for each campaignĀ ā€‹

Ā ā€£ Optimized Google & Facebook Ads according to the event promotion schedule.


HEP Group ( 3609 .TW), Assistant Executive to the chairman, Head of digital transformation department )


March 2020 ~ March 2021

Assistant Executive to the chairman

šŸ“Ā Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry.Ā 

šŸ“Implemented strategic business plans as roadmaps for the company based on product profitability and production goals.Ā 

šŸ“Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders. Provide special assistance to the top management of an organization in implementing policy decisions.

šŸ“Ā Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge.

šŸ“Ā Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A


LeoBurnett, Account MANAGER

April 2019 ~ Oct, 2019

Account ManagerĀ 

šŸ“In Charge of Flagship product social campaign ( Top phone brand 10) on FB/IG/YT.Ā 

šŸ“Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months.Ā 

šŸ“Participated in famous car brand | Airlines | Bank Brand campaign.Ā 

šŸ“Built partnership and worked collaboratively with junior team members and external vendorsĀ 

šŸ“Collaborated closely with a team of four other members as a team leader.


Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER

Aug 2017 ~ March 2019

šŸ“Marketing & SalesĀ 

  1. Crowdfunding Campaign generated USD 50,000 in a month with limited Marketing Budget and manpower.
  2. Ā Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
  3. Ā  Increased 3 times sales only by EDM in 3 days, lead to AmazonĀ 
  4. Ā Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration.Ā 
  5. Ā Maintained customer relationship (0 negative reviews)Ā 
  6. Ā Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample websiteĀ 

šŸ“Video editing & Graphic design

  1. Video editing & Graphic design & Copy WritingĀ 
  2. Create video and flyer, Post, etc. for Advertisement, EDM and E commerceĀ 

šŸ“Community & content

  1. Influencer marketing (Increase 40% of sales by Influencer in 2 Month)Ā Ā 
  2. Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors "

Ā šŸ“Front-end Web Developer

  • Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/) Ā (Check Here)

Domestic E-Commerce Lifestyle Select ShopĀ 

July 2016 ā€“ June 2017Ā Ā 

Business Owner (Rutien | Yahoo | Shopee | Carousell )

šŸ“Made the business became middle size wholesaler from scratch in 6 Months.Ā 
šŸ“Negotiated contracts with suppliers, increased 2 times profit.Ā 
šŸ“Best Seller on Carousell.Ā 
šŸ“Ability to utilize data analysis to set-up new vendors and or extend existing ones.

HIGH-END TOY SELLER (EBAY)Ā 

Jun 2012 ~ Jun 2017

Co - funderĀ 
šŸ“Manage and execute sales & marketing campaign on Amazon & eBay, which generate sales of USD 3,000 Per Month.Ā 
šŸ“Establish product analytics and reporting and monitor performance, utilize data to select hot sale products.Ā 
šŸ“Planning Marketing Strategy for cross border markets.Ā 
šŸ“Managing Customer Relationships.
šŸ“Ā Skillful at CRM strategies.

Side ProjectĀ 

E-commerce consultant | BQool ļ¼ˆ Well-know Amazon Seller tool )

2020/2 - 2020/3

šŸ“Evaluated and analyzed current business models, generated strategies, and enhance business performance.Ā 
šŸ“Trained organization and e-commerce team to attain calculated targets.Ā 
šŸ“Used up-to-date research and defined program guides, also utilize digital marketing tools to improve e-commerce performance.

Freelance Writer | TransBiz 态 BusinessNext 态The News LensĀ 

2020/2 ~ Present

šŸ“Digital Marketing, Community Operations, and Financial articles on main stream media.Ā 

šŸ“Financial News (The News Lens - https://lihi1.com/xmTAu)Ā 

šŸ“Digital Marketing ( TransBiz - https://lihi1.com/B0Dbr)Ā 

šŸ“BusinessNext ( https://lihi1.com/Gdzqt )

2020 women lead podcast project | Women who code Taipei

2019/4 ~ 2019/12

šŸ“Interviewing with women who have extraordinary achievements in the Tech field.Ā 

šŸ“Tracking and analysis of the best marketing channel.Ā 

šŸ“Writing articles and copywriting for promoting purposes.

Content Lead | CMX Taiwan

2017/9 ~ Present

šŸ“Social Postļ½œCopyWriting of Event PromotionĀ 

Ā (CMX is a professional group for community managers, CMX US have cooperated with Facebook, Uber to established their communities.)

Machine Learning workshop promoter | Women in data Science

2019/10 ~ 2019/12

šŸ“Marketing promotion, leading full registered in 2 days, over 50 people came to the workshop.

šŸ“Ā In charge of Promotionļ½œCopywritingļ½œPoster designĀ 

EducationĀ 

Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management

2012 ~ 2014

Essay ļ¼š
Cross-group Analysis of Luxury Goods Consumer MotivationĀ 
Ā Activity:
  1. Ā Class leaderĀ 
  2. Ā Copy writing of Taiwan designer week designer interviewĀ  Ā 
  3. Ā Coordinated a 7-day, 100-person seminar

Private Chinese Culture University ( PCCU ), å­ø士å­ø位, EconomicsĀ 

2009 ~ 2012

Foundation award in management principle

Crowdfunding

Ā 

Aleta S2C 12K 360 camera, generated USD 50,000 in a month viaĀ crowdfundingĀ 

GoĀ 
Completed the crow-funding project by a small team ( Marketing + FAQ engineer )Ā 

Crowdfunding Campaign generated USD 50,000 in A month with near low-cost Marketing Budget for prototype.Ā 




Articles published on The News Lens

Good at intergrated complex knowledge into articles.

去ēœ‹ēœ‹Ā 

TransBizĀ 


Content Writer , share 800 times on Facebook

GoĀ 

Front-end Web designerĀ 


Self-teach coding for 3 month and build an official web

GoĀ 

Tripled the sales only by EDM

圖ē‰‡ä¾†ęŗļ¼šiconicbestiary

Ā KOL marketing

Contact Famous blogger from FB, became friend , get a series of introduction without paying a lot of money.

Increase 30% sales !

Over 16,000 people saw ourĀ camera. 6000 view in a day!Ā 


Video

Video editing skills





Competitor report
Flyers

ļ¼£ļ¼­ļ¼ø Community for community Manager

Copy writing for activity

GoĀ 

Articles for activity

GoĀ 

Interviews Content and PodcastĀ 

2020 Women lead PodcastĀ 

GoĀ 

Yelp Community ManagerĀ 

GoĀ 

Articles on medium

Medium

GoĀ 

The Mentorship ProgramĀ 

Data Application Team

Ā The first Mentor x Mentee program co-hosted by Girls in Tech Taiwan and LTUX.Taipei. The MentorShip Program starts today! This program is a three layer system, containing Captain (mentors), Navigators (senior) and Sailors (mentees). We hope to provide a chance for those who are ambitious but feeling lost to find their directions to a suitable career path.

  • Data application coursesĀ 
  • Basic knowledge of data-analysisĀ 
  • Ā Participated at CathyBankDataCompetition.

藍途č؈ē•«Ā 

Branding | Marketing Team

Formal HR director of IBM, Greater China Region funded this 藍途č؈ē•«. Brand marketing team lead by Leo Burnett C.O.O, and YouTube creator partner.Ā 




  • BrandMarketing
  • CaseStudyingĀ 
  • Ā NGO Campaign Proposal

Full Resume