Yuchuan Shih 

Associate Market Manager

•Self-motivated and innovative problem-solver with extensive knowledge on Asia’s cultural and travel business.
•Experienced in collaborating with multidisciplinary teams to achieve goals in B2B with a timely and cost effective manner.
•Able to quickly adapt to new environments.




Associate Market Manager  •  Expedia

. Managed International Chain & local top producers such as Marriot, IHG & Evergreen and achieved sales target.
. Increasing +17% revenue YoY growth with 120+ high value partners.
. Improved client visibility in SEO, Campaign and Media Solution.

一月 2022 - Present

Lodging Solution Specialist  •  Expedia

. Provide Expedia back-end system solution plans for cross-functional teams in APAC.
. Offer business consulting service to new hotel partners in onboarding process.
. Address Connectivity issues in Greater China region and maintain the partnership with Taiwan local vendors.

十月 2020 - 十二月 2021

Lodging Content Specialist  •  Expedia

. Initiate and maintain the Expedia lodging database in multiple languages.
. Conduct new hire trainings and participate Expedia back-end system optimization.

二月 2016 - 十月 2020

Lodging Partner Specialist III  •  Expedia

. Provide up To TILL information of hotel back office operation system in APAC.
. Supervise Expedia's partners for self-service features and further customized supports.

二月 2015 - 二月 2016

Customer Relationship Management Representative  •  Bureau Veritas

. Conduct management system audit once qualification recognized by technical team.
. Maintaining the relationship with vendors and clients.

三月 2014 - 二月 2015

Graduate Research Assistant  •  Eastern Michigan University

. Generate and analyze large quantitative database for Taiwanese hospitality and consumer behaviors project via IBM

九月 2011 - 一月 2014

Senior Quality Control Engineer  •  Bright Life Enterprise Co., Ltd

. Coordinate and operate the manufacturing line for medical instruments and medical-related supplies.
. Launch the potential foreign suppliers and boost business collaborations with companies in Japan, China and Germany

一月 2009 - 七月 2011


2014 - 2015

Taiwan External Trade Development Council (TAITRA), Taipei, Taiwan

The Post-Master’s International Marketing Certificate

2011 - 2013

Eastern Michigan University

Master of Science in Hotel and Restaurant Management

2003 - 2007

Chinese Culture University

Bachelor of Science in Food Science and Nutrition


  • Customer Relationship Management
  • Business Consulting
  • Digital Marketing
  • Management System
  • Data Analysis
  • Project Management Skills
  • Word
  • Excel
  • PowerPoint


  • English — 專業
  • Chinese — 母語或雙語
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