鄧榮翔

I am Rong Xiang, Deng, a highly self-motivated, marketing professional. As a quick learner and excel in team environments. With my ample hands-on experience in marketing and E-commerce, I am thrilled to apply what I have learned into a more grand-scaled level, and I'm looking forward to learning new strategies and information in any industry moving forward.


Taipei，Taiwan    +886 975-225559

aso780501@gmail.com

Highlights of Qualification and Skills

  • Chinese: Native language 
  • English: Intermediate
  • MS Office / Adobe CC

  • MS ( Outlook / Office / PPT / Excel ) 
  • Adobe CC
  • AutoCAD
  • Product Strategy/ Product Marketing
  • Marketing Communication/ Marketing Assets Planning and Production
  • Online/Offline Marketing
  • SEO/SEM/Content Marketing/ Influencer Marketing
  • Brand Management/ Brand Guideline 
  • Channel Marketing 
  • Trade show Planning and Execution
  • Copies writing ability 

Work Experience

GTA V FiveM，2019 年 9 月 - 2020 年

Founder
Responsibilities:

  • Marketing
  • C++ Coding
  • Server protection
  • Event planning
  • Trouble shooting
  • Content creation
  • Social media
Successful Case: 
Online Player 60+
Member of player 1000+
Discord group members 600+
Donation 150K+

AllCheers，2019 年 2 月 - 2019 年 9 月

Marketing Manager
Lead: 
  • 5 headcounts (前端工程、後端工程、網頁設計師、行銷企劃、行銷業務)
Responsibilities:

  • Marketing Strategy: assist teams to set up new platform and product strategy, including target audiences settings, product position, unique selling points, key features settings.
  • Annual Budget Plan & Budget Control
  • Create the marketing message for target audience and localization: produce high quality content/copy/graphics content requirement, avoiding duplicate work and saving manpower resources.

燦坤3C，2018 年 4 月 - 2019 年 1 月

Sr.MarCom
Responsibilities:

  • O2O marketing: Co-op with top 10 revenue brand( Event / Campaign / Pre-launch)
    整合各品牌之特色,預先規劃同步通路與品牌的時間軸同時爭取品牌端行銷資源,以利曝光最大化
  • 北中南資訊展 Owner
  • CRM會員管理
  • SNS: EDM / SMS/ FB / KOL /IG
Successful Case:
LG A9 +
iPhone XS 預售活動 綠色通道

ViewSonic，2015 年 8 月 - 2018 年 3 月

Sr.MarCom
Responsibilities:
  • APAC Marketing Communication: develop APAC marketing communication, including marketing message settings, feature mapping, consumer journey, marketing collateral's and online/offline marketing, digital marketing plans, etc.
  • Vertical marketing: focus on business solution, education solution, professional monitor solution, and home projection solution, creating solution sites as the content hub for regions utilization and maintaining the contents.
  • SNS: creating contents to engage with visitors and reaching more strangers via media buying on facebook and co-op with Youtubers and bloggers.
Past:
  • APAC Sr.MarCom / Online & Offline Marketing (2 years)
  • TW Specialist / E-Commerce & Digital Marketing (1 year)
Successful Case: 
iCafe e sports league
Canon Photo-Marathon
Mobile 01 自撰開箱文上分區首頁

Crabtree-Evelyn，2014 年 7 月 - 2015 年 7 月

E-Commerce specialist

Responsibilities:

  • 組織規模:5人, 產品別:FMCG/保養品, YoY業績成長130%
  • O2O活動與產品規劃, 統整產品線並鮮明化線上線下通路產品屬性,排解通路活動與產品衝突有效提升業績
  • Platform: MOMO / Yahoo / GoHappy / UDN / PChome / 東森 / 森森 etc..

華克電腦，2013 年 10 月 - 2014 年 6 月

E-Commerce specialist

Responsibilities:

  • 組職規模:5人, 產品別:Notebook/PC/AIO, 年營業額:3億
  • 檔期活動規劃, 平面與文案製作
  • ERP 進銷存控管, 客服與出貨
  • 產品採購
  • Platform: MOMO / Yahoo / GoHappy / UDN / PChome / 東森 / 森森 etc..

Successful Case:

Canon Photo-Marathon MALAYSIA 2017 

(Official Monitor Sponsor)

Canon Malaysia 首度承認的官方活動指定螢幕

Booth Hot-sale 1XX/pcs
QoQ Revenue  200%+
              O2O Exposure 200,000+         

knowledge shared and providing hands-on experience on monitors, not only helps you understand the importance of an accurate and uniform professional monitor and also helps you produce greater work in the future!

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i-Cafe e sports league


Drive the gaming market in Indonesia by direct sales and gaming decoration sponsor, also reduce the marketing budget

Till now over 100+ ViewSonic iCafe in Indonesia

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TK3C X LG


在Dyson獨霸吸塵器的時期, 殺出一條血路！
藉由瀏覽行為與品牌端數據,重新框出消費者輪廓
藉由蓄水式行銷的階段性目標並整合, 新品預告、體驗、活動預告、網紅串流
單月銷售:800台


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Trade Show

ISE 2018 Exhibition planning and execution design of product display

ViewSonic X Capcom tour

SEAM 2017

Official monitor sponsor

The biggest Fighting game tournament in SEA 東南亞最大格鬥遊戲盛會協辦單位與贊助商

Exposure: 200,000+

SEAM 2016

Official monitor sponsor

The biggest Fighting game tournament in SEA 

東南亞最大格鬥遊戲盛會協辦單位與贊助商

Exposure: 200,000+


COMPUTEX 2017

Event General Coordinator


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U9 University League

Event General Coordinator , Crossover with 9 university and 4 brand.

Cooler Master X ViewSonic X 九校電競社學員 


Offline Visitors over 1000+

Online Viewers over 10000

POSM


E-commerce / End user promotion


LAZADA

ViewSonic Official Store

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ViewSonic 2018 除舊布新

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ViewSonic X Tigerair

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Social media X KOL

KOL


成效:

     觀看次數5xxxx次 

          觀看時數9xxxxx分鐘

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Full Resume