Saha Chuang

I’m an experienced growth & UX designer, I had experience in an international E-commerce team and cross-function growth team. I can integrate user needs and deliver appropriate and innovative user experiences that contribute to business requirements by data-driven experiments. I’m always curious about new technology and user-centric innovations, and I dare to try.

Work Experience

Arc & Codementor

Product designer | Aug 2022 - Now

Arc is a remote career platform for both company and developers to match remote jobs from anywhere. My main projects:

・Client-side onboarding process redesign

・Client-side dashboard redesign

・Company profile editor

・AI applications (matching tool, content generator)

Pinkoi

Growth designer | Apr 2020 - Aug 2022・2 yrs 5 mos

Participated in Growth projects as UIUX designer and project owner which contribute to business goals (Acquisition, Activation, Retention.)

Employs data-driven approach in experiment design and makes strategic decisions based on data analysis that align with key metric. Deploy user tests and interviews with user researchers to collect qualitative data for several projects.

Took part in large campaigns with various types of game flows and UI. Design cross platform user experience and interface that serves in localization solutions.

Main projects

・2022 Retention project: Pinkoi Feed, a better exploring experience.

・2022 Better Product Comparison: Favorite list Collection

・2021 Growth projects: Mission game, P Coins incentive scheme.

・2021 C2C 7-11 logistic solutions for product returning procedures on Pinkoi.

・2021 Pinkoi Flagship shop traffic optimization, increasing 126% of brand page traffic.

・2020 Growth project: Recall newsletter, activate sleeping and losing buyers.

Decathlon Taiwan

Lead Web designer | Jul 2015 - Aug 2018・3 yrs 2 mos

Spearheaded the launch of Decathlon's e-commerce platform in Sept. 2015 by developing user interface architecture and navigation schemes creating over NT$ 100M TO in the first year.

Deploy eye-tracking experiment with NCTU Lab to investigate usability of navigation. Analysis user behavior by Google analysis, heat map, A/B testing and questionnaires and improve Web/mobile interface, filter and checkout procedure to enhance conversion rate.

Performed front-end development (HTML5/CSS3) for interactive web devices to improve usability and create UIUX solutions for OMO marketing and E-commerce projects.

Represent as lead UX Referent to help holding UX workshop in projects and monthly UX conference which helps to create innovation and on-job training.

GEO Informatics

Internship & Project Assistant | Jul 2014 - Jul 2015・1year

Conducted interviews with clients to determine their needs and formulated action plan to achieve them. Assisted to develop site architecture, wireframe, and User Interface specifications for several projects.

Education

University of Nottingham

MSc. Human Computer Interaction | Sept 2018 - Sept 2019

Major in study human performance, design ethnography, cognitive ergonomics design, mixed reality, human-computer interaction and information visualization. HCI Project: UX study of 360 VR contents on the social platform.

National Chung-Hsing University

BA. Business Administration | July 2011 - July 2015

University of Innsbruck

Business Management | 2012 - 2013 Exchange Program