Salie Chien

Product Designer at LINE Bank

  / saliejung47@gmail.com


Hi! I am Salie, a product designer with 7+ years of experience in web & app design. Majorly focus on consumer products, interested in fintech, travel, and entertainment industry. 

Currently, I'm working on product design & project management at LINE Bank. My experience in design-initiative projects, data-informed design, UX Research, product management, and cross-team stakeholder management help me become a key contributor to the design team.

Experiences

Product DesignerLINE Bank2022/12 - Present

Build product from 0 to 1, and manage stakeholder relationships between business managers, engineers, and designers.
Lead product and design strategy by analyzing business goals, legal regulations, user needs, and technical considerations.
Establish Design System from scratch. 

Senior Product DesignerAgoda2019/6 - 2022/10

Designed and shaped Agoda Flights, which a new product have launched in mid-2019, and now hit an average of 1K+ of daily booking. Directed and organized the scrum for app platforms.
Collaborated closely with designers, researchers, data scientists, engineers, and product managers to bring new features and enhance the product.
Collaborated closely with the design system team to delivering new components with comprehensive documentation and guideline.
Worked on Product Marketing, which includes Pricing to upsell better deals, Pulse Marketing to generate and join campaigns easier, and SEO to optimize the mobile experience.
Co-initiated a recruitment & mentoring program for Agoda Design, which partnered with Thammasat Design Center to coach the participants to complete the design challenges from research to the final solution. Successfully hired a new designer in the team.

Web DesignerTenten2016/6 - 2018/7

Conceptualized, directed, and designed digital experiences on several projects from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry.
Launched a movie forum from scratch, which is an internal initiative project.

Designer & WriterFreelance2016/6 - 2019/5

Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs.

Social Media EditorVidaOrange2015/6 - 2016/5

Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles.
Achieved page likes by 142% on Facebook business page and average page views to 6K on the website.
Coached interns on experimental projects.

Translator and EditorTechOrange & BuzzOrange2014/3 - 2015/5

Translated and wrote the articles assigned by the editor. Sources included Mic., Business Insider, and the Atlantic. Topics included education, economy, and lifestyle.
Offered a full-time role upon graduation.

Work & TravelDorney Park & Wildwater Kingdom2013/6 - 2013/9

Tourist communication, ride operating and rides rotation.

Education

中央大學企業管理學系,2011/9 - 2015/6

  • 於校內藝文中心擔任 30 位工讀生負責人,負責安排工讀時間、活動工作人員調配與訓練、佈策展與導覽訓練。
  • 為 TEDx NCU 創始團隊一員,於負責的文宣組團隊協助籌辦年會。
  • 參與校內模擬聯合國(MUN)社團,並參加 2013 年度於台灣大學舉辦的 Pan Asia MUN 活動。
  • 身為校內職涯期刊《GoodJob》 編輯團隊一員,參與 5 期刊物製作與文章撰寫。

台北市立大直高級中學,2008/9 - 2011/6

  • 參與熱音社活動表演,擔任吉他手與主唱。
  • 身為校內班聯會成員,參與校內、協同他校舉辦各類大小型活動。

Projects

Selected project in 2016 - 2019. Please reach out to saliejung47@gmail.com for the latest updates.

MOXA 四零四科技

創立於台灣三十餘年,MOXA 以自有品牌在自動化產業的設備聯網領域中,已居亞洲第一大、世界第三大。

本次官網翻新目標主要為聚合 MOXA 龐雜的資訊內容與產品文件,並提升集團形象的一致性,在 UX 方面全面提升使用者需求、提高產品轉換率。

KINJO 草山金工

2006 年創立於陽明山腳下,草山金工是台灣最早打響知名度的金工品牌,2013 年更受邀進駐誠品生活松菸店,每年吸引上萬名國內外觀光客,動手製作專屬於自己的金工回憶。

本次官網建置目標主要為翻新整體品牌形象,並建立線上課程預約、商品購買與會員維護系統,提升行銷策略與銷售效率。

Teamson Design Corp.

深耕美國市場的兒童傢俱電商品牌 Teamson,創立於 1997 年至今在美國大型電商通路如 Amazon、Wayfiar 等打響知名度,本次官網建置目標主要是自建會員系統,同時提升品牌形象,以提升再行銷與銷售策略。

VUE 電影資料庫

台灣怎麼沒有一個和 IMDb 一樣好用的電影資料庫?一個簡單的想法催生了 VUE 的誕生。從 Idea 發想到網站規劃,與團隊成員一手打造結合電影評論、戲院場次訂票、影視新聞的全方位影視平台。

美麟地產 Mayrin Group

中國江蘇省前五十大地產集團——美麟地產集團 Mayrin Group,為配合近年業務板塊拓及至澳洲的國際化策略佈局,希望企業形象官網融合西式美感,為中國的使用者帶來全新的網站體驗。

DC Film School 影製所

一個致力於改善台灣影視產業的平台,透過文章觀點分享與討論區促進產業活絡。從一個點子開始為 DC Films School 影製所 打造獨一無二的攝影專屬社群平台。

台橡 TSRC

為台灣合成橡膠領導者台橡 TSRC 翻新官方網站,引領台灣傳統產業與數位化時代接軌,以國際級的數位品牌形象邁向擴展全球業務的里程碑。

台北表演藝術中心

為台北表演藝術中心設計 Logo 和標準字, 以獨特的建築體為主視覺,融入建築師以鴛鴦鍋、太極為發想的設計概念,紅色則代表捷運淡水線。


*設計練習


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