Avatar of Ruei-Ying Chen.

Ruei-Ying Chen

Digital Marketing Manager
Logo of HEP Group .
HEP Group
Logo of Nation Taipei University of Education(NTUE) .
Nation Taipei University of Education(NTUE)
Taipei City, Taiwan

Skills

Photoshop
PowerPoint
Google Drive
Word
專案管理
E-commerce
Excel
IllustratorCS4
InDesign
International Sales & Marketing
Outlook
Illustrator
文案撰寫
Facebook
異業合作企劃
內容行銷
HTML
CSS
Canva
美編設計
網路行銷
電子商務
國外業務
powerpoint
GA
GTM
css+html
FBAds
WordPress
WordPress Design

Languages

English
Professional
Chinese
Native or Bilingual
French
Beginner
Spanish
Beginner

Work experiences

Logo of HEP Group .

Head of digital transformation department

HEP Group

Mar 2020 ~ Present
📍Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry. 📍Implemented strategic business plans as roadmaps for the company based on product profitability and production goals. 📍Established cross -border e-commerce and digital marketing (B2B | B2C) department. 📍Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders. 📍Provide special assistance to the top management of an organization in implementing policy decisions. 📍Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge. 📍Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A
Logo of 自由接案.

Freelance Writer

自由接案

May 2018 ~ Present
Freelance Writer ▪️ Digital Marketing Articles ▪️ Community Operation Articles ▪️ Financial News (The News Lens) https://www.thenewslens.com/article/129151 ▪️ Digital Marketing https://transbiz.com.tw/url-shortener-lihi/ ▪️ BusinessNext https://lihi1.com/Gdzqt
Logo of SparkLabs Taipei.

Digital Marketing Manager

SparkLabs Taipei

Mar 2021 ~ Aug 2022
1 yr 6 mos
📍Social Media Strategy - Plan, Create and analyst performance of all social media channels ( Facebook | LinkedIn | Instagram | Twitter )​ 📍Content creation - from copywriting, design, video.​ 📍Social Media Designer​ 📍Maintain Official Website​ 📍CRM ( via Mailchimp )​ 📍Video Editing
Logo of Leo Burnett.

Account manager

Leo Burnett

Apr 2019 ~ Nov 2019
8 mos
📍In Charge of Flagship product social campaign (Samsung Galaxy Note10) on FB/IG/YT. 📍Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months. 📍Participated in Benz | China Airlines | Citi Bank Brand campaign. 📍Built partnership and worked collaboratively with junior team members and external vendors 📍Collaborated closely with a team of four other members as a team leader.
Logo of Ultracker Technology.

Senior Project Manager

Ultracker Technology

Aug 2017 ~ Apr 2019
1 yr 9 mos
✅ Sales 📍To consistently perform effective outbound/inbound sales calls daily in line with targets provided. 📍Achieved pre-agreed sales and growth targets 50%/ year. 📍Maintained accurate customer records and sales development activity. 📍Crowdfunding Campaign generated USD 50,000 in a month without much marketing budget for the prototype. (https://lihi1.com/VDKUG) 📍Digital transformation, Set up Amazon shop and major e-commerce shops in Taiwan. 📍 Increased 3 times sales only by EDM in 3 days, lead to Amazon. 📍Generated sales over USD 300,000 in half-year as New Entry brand. ✅ Digital Marketing 📍Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/) 📍Community Operation (online & offline integration). 📍Maintained customer relationships without any negative reviews. 📍Influencer marketing (Increased 40% of sales by Influencer in 2 Months). 📍Increased sales 2 times immediately after holding several events. 📍Created video and flyer, Post, etc. for Advertisement, EDM, and e-commerce
Logo of AVANCE WOMEN CLOTH  (CAROUSELL) .

Shop owner

AVANCE WOMEN CLOTH (CAROUSELL)

Jun 2016 ~ Jun 2017
1 yr 1 mo
📍Made the business became middle size wholesaler from scratch in 6 Months. 📍Negotiated contracts with suppliers, increased 2 times profit. Best Seller on Carousell. 📍Ability to utilize data analysis to set-up new vendors and or extend existing ones.

HIGH-END TOY SELLER (EBAY)

創業合夥

Jun 2012 ~ Jun 2016
4 yrs 1 mo
📍Manage and execute sales & marketing campaign on Amazon & eBay, which generate sales of USD 3,000 Per Month. 📍Establish product analytics and reporting and monitor performance, utilize data to select hot sale products. 📍Planning Marketing Strategy for cross border markets. 📍Managing Customer Relationships. 📍Skillful at CRM strategies.

Educations

Logo of Nation Taipei University of Education(NTUE) .

Nation Taipei University of Education(NTUE)

Master of Arts (MA)
Cultural and Creatives Industrial managemennt

2012 - 2014
Activities and societies
▪️ Essay: Cross-group Analysis of Luxury Goods Consumer Motivation ▪️ Intern: 1. Taiwan designer week interview | copy writing 2. Coordinated a 7-day, 100-person seminar
Logo of Private Chinese Culture University ( PCCU ).

Private Chinese Culture University ( PCCU )

Bachelor’s Degree
Economics

2009 - 2012
Activities and societies
Foundation award in management principle (UK certification)
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