Ruei-Ying Chen
Head of digital transformation department | Executive assistant to the chairman
📍Abundant experiences of Cross-border e-commerce ( 8 + years )
📍Skillful digital marketer, Brand & Social Marketing ( 8 + years )
📍Business development and sales experiences ( 1.5 + years )
📍Excellent presentation skills, Copywriter ( 3+ years )
📍Strategic account development & stakeholders management with high-level manager & CXO.
📍Driving business innovation for companies, leading digital transformation project for the traditional company (1+ year)
📍Basic knowledge of financial management and international M&A, IPO ( 1 year)
SparkLabs Taipei
Nation Taipei University of Education(NTUE) Taipei City, Taiwan
Professional Background
Current status
Employed・Open to opportunities
Profession
Business Development
Fields
Manufacturing
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 15+ people
Skills
PhotoshopPowerPointGoogle DriveWord專案管理E-commerceExcelIllustratorCS4InDesignInternational Sales & MarketingOutlookIllustrator文案撰寫Facebook異業合作企劃內容行銷HTMLCSSCanva美編設計網路行銷電子商務國外業務powerpointGAGTMcss+htmlFBAdsWordPressWordPress Design
Languages
English・Professional
Chinese・Native or Bilingual
French・Beginner
Spanish・Beginner
Highest level of education
Master
Job search preferences
Desired job type
Full time・Interested in working remotely
Desired positions
Digital Marketing Manager
Desired work locations
Taiwan・Bangkok, 泰國・Singapore
Freelance
Part-time freelancer
Work Experience
Digital Marketing Manager
March 2021 - Present1 yr4 mos
📍Social Media Strategy - Plan, Create and analyst performance of all social media channels ( Facebook | LinkedIn | Instagram | Twitter ) 📍Content creation - from copywriting, design, video. 📍Social Media Designer 📍Maintain Official Website 📍CRM ( via Mailchimp ) 📍Video Editing
Head of digital transformation department
March 2020 - Present2 yrs4 mos
📍Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry. 📍Implemented strategic business plans as roadmaps for the company based on product profitability and production goals. 📍Established cross -border e-commerce and digital marketing (B2B | B2C) department. 📍Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders. 📍Provide special assistance to the top management of an organization in implementing policy decisions. 📍Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge. 📍Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A
Freelance Writer
May 2018 - Present4 yrs2 mos
Freelance Writer ▪️ Digital Marketing Articles ▪️ Community Operation Articles ▪️ Financial News (The News Lens) https://www.thenewslens.com/article/129151 ▪️ Digital Marketing https://transbiz.com.tw/url-shortener-lihi/ ▪️ BusinessNext https://lihi1.com/Gdzqt
Account manager
April 2019 - November 20198 mos
📍In Charge of Flagship product social campaign (Samsung Galaxy Note10) on FB/IG/YT. 📍Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months. 📍Participated in Benz | China Airlines | Citi Bank Brand campaign. 📍Built partnership and worked collaboratively with junior team members and external vendors 📍Collaborated closely with a team of four other members as a team leader.
Senior Project Manager
August 2017 - April 20191 yr9 mos
✅ Sales 📍To consistently perform effective outbound/inbound sales calls daily in line with targets provided. 📍Achieved pre-agreed sales and growth targets 50%/ year. 📍Maintained accurate customer records and sales development activity. 📍Crowdfunding Campaign generated USD 50,000 in a month without much marketing budget for the prototype. (https://lihi1.com/VDKUG) 📍Digital transformation, Set up Amazon shop and major e-commerce shops in Taiwan. 📍 Increased 3 times sales only by EDM in 3 days, lead to Amazon. 📍Generated sales over USD 300,000 in half-year as New Entry brand. ✅ Digital Marketing 📍Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/) 📍Community Operation (online & offline integration). 📍Maintained customer relationships without any negative reviews. 📍Influencer marketing (Increased 40% of sales by Influencer in 2 Months). 📍Increased sales 2 times immediately after holding several events. 📍Created video and flyer, Post, etc. for Advertisement, EDM, and e-commerce
Shop owner
AVANCE WOMEN CLOTH (CAROUSELL)
June 2016 - June 20171 yr1 mo
📍Made the business became middle size wholesaler from scratch in 6 Months. 📍Negotiated contracts with suppliers, increased 2 times profit. Best Seller on Carousell. 📍Ability to utilize data analysis to set-up new vendors and or extend existing ones.HIGH-END TOY SELLER (EBAY)
June 2012 - June 20164 yrs1 mo
📍Manage and execute sales & marketing campaign on Amazon & eBay, which generate sales of USD 3,000 Per Month. 📍Establish product analytics and reporting and monitor performance, utilize data to select hot sale products. 📍Planning Marketing Strategy for cross border markets. 📍Managing Customer Relationships. 📍Skillful at CRM strategies.
Education
Nation Taipei University of Education(NTUE)
Master of Arts (MA)・Cultural and Creatives Industrial managemennt
2012 - 2014
Activities and societies
▪️ Essay: Cross-group Analysis of Luxury Goods Consumer Motivation ▪️ Intern: 1. Taiwan designer week interview | copy writing 2. Coordinated a 7-day, 100-person seminar
Private Chinese Culture University ( PCCU )
Bachelor’s Degree・Economics
2009 - 2012
Activities and societies
Foundation award in management principle (UK certification)
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