As a dynamic, U.S educated MBA Professional, my objective is to combine my education, and my professional experience to become a successful business leader globally. Demonstrated through my previous 4+ years of experience working in E-commerce, digital marketing, and Business Development, I have proven myself to be an insightful leader, able to demonstrate commitment and attention to detail in high-volume and fast-paced environments.
Account Management : Discovered demands and health metrics among named 50+ accounts through
solid survey and regular meetings to analyze accounts portfolio and gather feedbacks to development
team for optimizing product features which also enhance the competitive advantages in the market.
Partnership Management : Build the organizational network by actively reaching target technical partners
under strategic planning to lead the multi projects of product implementation increasing the brand
awareness of Cyberbiz and the numbers of new products of 3.
Training Development : Collaborate with management to identify training needs and represent firm to
give training workshops, lectures, and individual consulting on e-commerce strategy to key accounts result
in gaining overall 90% positive feedbacks on training sessions and constantly improve the trusts from key
accounts which accounts for over 50% of total sales.
Business Development : Conducted cross-border e-commerce strategy and implemented go to market
plan in new countries. Took full responsibilities to reach distributors internationally through the e-mail
shooting and maintain communication with external third parties to make logistics smoothly.
E-commerce : Managed retail online store through optimize the process of launching new sites by
analyzing the retention rate on site with limited resources and cooperated with content team to optimize
the landing page result in increasing sales of 1mn and achieving year-on-year revenue growth of 200%
Brand Management : Led a team of four that created a visual identity system to keep touch points of
brand consistently and placed the advertisement on Facebook result in increasing reviews by 40%.
Social Media Specialists : Collaborated with internal and external teams to implement social media
tactics and engage with students of Thunderbird school Analyzed, reviewed, and reported on
effectiveness of social media tactics and campaigns in an effort to maximize results resulting in an
increase of Instagram account awareness by 300%
Event Planning : Supported the creation and development of relevant and engaging events with cross
functional team to leverage the culture of organization increased the attendance rate by 20%
Marketing Coordinator : Assisted in day to day audience engagement and conflict resolution on behalf
of organization and leverage audience insights by publishing the latest contents on social channels.
Market Research : Evaluated social media product feedback trends through a sampling survey and
interviewed key customer groups presented key customer insights to management team
Product Development : Developed new market opportunities through collaboration with the product
department and analyzed the unique selling points through primary market research, which led to the
development of three new products within the Flyon product line
Marketing Strategic Planning : Researched, analyzed, and executed long-term and short-term strategic
online content marketing and social media campaigns providing customers with cosmetic tips, trends,
and other information resulting in an increase of Flyon brand awareness by 5%