林鈺庭
PR Executive
A creative and collaborative digital
marketing with over 3 years of
experience. Expert in driving growth and
raising brand awareness through
customer-centric campaign strategies.
Specializes in cross-channel marketing,
digital communication, and social media
management. With the profession
learned in journalism & communication, I
conducted over 10+ editorial coverages
to drive the awareness of diverse topics
including edgy products, environmental
protection, etc.
GUCCI
Fu Jen Catholic University
Skills
Languages
English
・
Professional
Work experiences
PR Executive
GUCCI
Jul 2021 ~ Apr 2022
・
10 mos- Contact the media and confirm more than 10
fashion magazines cover shootings and fashion well
shootings.
- Arrange and communicate with more than 3 or
more series of products in the advertorial.
- Arrange and plan KOL-related activities, seeding,
and cooperative promotion. The highest sales rate
during that period was over 76%.
- Develop ideas and hold various large-scale events
High jewelry event, New collection's presentation,
new series publishing activities, etc.
PR Assistant
LOEWE
Jun 2019 ~ Jul 2021
・
2 yrs 2 mos- Assisted in 4+ new season press release events by
searching and booking the event venues.
- Dedicated to increasing the engagement with
current VIPs and boosting the awareness between
VIP community by arranging the VIC seasonal events
with DIY experts.
- Collaborated with senior PR specialist with PR daily
administration job including product packing and
delivery.
PR Assistant
OFF-WHITE
Jun 2020 ~ Dec 2020
・
7 mos- Monitored and collected 15+ trendy online and
social media exposures daily including COOL,
KEDEEN.com, and Hypebeast
- Conducted Off-White Taiwan editorial return
monthly for brand awareness tracking and analysis.
PROFESSIONAL
Educations
Fu Jen Catholic University
Masters in Journalism & Communication
- 2021
