1. Gathering all market information & competitors research to obtain understanding of the competitive landscape and help establish product differentiation
2. Work closely with sales and engineering teams to develop product range/road map/specifications/value proposition and pricing strategies/structures
3. Create marketing programs and materials (e.g. sales documentation, product videos, website, roadshows, presentations, blog posts and others) to promote and deliver the stories, ideas, values and benefits of our companies and products
4. Educate both internal and external stakeholders on our product value, features, functions, applications, and benefits
5. Create and execute innovative strategies, marketing plans and sales tools that drive awareness, engagement, product adoption and speed up sales cycle
1. 3+ years of product marketing, product management, or product development experience, preferably in a related industry
2. Excellent written and oral communication skills ability to sell ideas well through creative & innovative presentations
3. Ability to develop, organize, and maintain all kinds of marketing documentation
4. Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, prospects, and customers.
5. Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment under time pressure
6. Technical background with basic knowledge in opto-electronics, LED, IoT, and electronics products is preferred