Achieve excellence through optimization and innovation 
- Be aware of on-line consumer trend to drive growth, develop and implement creative solutions to drive and convert more visitors. 
- Create innovative on-line sales activity to generate ORGANIC “WOM” on forums. 
- Overcome local constraints of pure-player e-business model to create similar user experience as e-boutique business model. 

Monitor and help to enhance the online sales activity via E-merchandising 
- Work closely with marketing team and e-distributors to ensure the layout and contents are able to reach brand’s equity. 
- Ensure User Experience of the website including Design & Aesthetics, Content, navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns. 
- Own and manage SEO/SEM measurements and monitoring methodologies.