- Research market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers
- Test and launch new cutting edge products in market by leading cross-functional teams including sales, legal, marketing, and PR
- Drive world-class go-to-market by developing strategic positioning, naming, and activation strategies
- Drive product growth by setting goals and partnering closely with various activation channels
- Collaborate with product management and engineering on product design and development
- Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction