Marketing Summer Intern

Job Description

Beam is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world's leading premium spirits companies... where each employee is treated like family and trusted with a legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and entrepreneurial spirit.

As a Summer Intern, you will have the chance to work closely with our team of experts and gain hands-on experience in various aspects of our business. Whether it's assisting with customer service, participating in wine tastings, or supporting marketing initiatives, you will have the opportunity to make a real impact and contribute to the success of our company.

1.Assist in developing and executing marketing campaigns across various platforms

2.Conduct market research to identify key trends and consumer insights

3.Collaborate with cross-functional teams to ensure consistent brand messaging and effective communication strategies

Besides these daily work, you will also be involved in and lead the following project

  • Effectiveness Tracking of Brand Community

For digital marketing, we usually focus on and pay much attention and efforts in Brand Community. It does mean a lot to not only marketing but also sales team. So we would like to track the effectiveness of it and how we can get better leverage of it.

  • Optimization of CRM content

CRM which implicates customer relationship management, is a systematic platform for us to efficiently manage customers’ data, purchase order record and other critical information. In this project, we would like to take a deep dive into it and brainstorm how to optimize CRM content to make the full use of CRM.

  • Optimization of Company Website

Company website is intuitive channel for customers, distributors, candidates and other relevant parties to know about our products, culture, history and etc. In this project, we would like to optimize the company website in order to make a brilliant presence to showcase this world-class spirits company.

Application Deadline- April 30 2024

Requirements

Must Have Aspects

· Good communication skill

· Fast leaner with growth mindset.

· Ability to manage multiple tasks

· Basic understanding and commanding skills of Internet and software programs such as e-mail, Excel, PowerPoint and Word

Preferred Qualification

· No background restriction, marketing, business, foreign language subject preferred

· English or Japanese language ability preferred

· Creative problem solver

· Fan of Beam Suntory alcoholic beverage

1
No requirement for relevant working experience
30,000 ~ 35,000 TWD / month
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About us

日本威士忌的代名詞

SUNTORY(三得利)為日本最大酒類製造商。成立於1899年,以釀製葡萄酒起家。1923年創辦人鳥井信治郎著手於日本山崎地區創建日本第一座威士忌蒸餾廠-山崎威士忌蒸餾廠,於此開啟了日本威士忌的歷史扉頁,也打開了SUNTORY的威士忌事業。

●堅持與挑戰,創造橫跨世界的事業版圖

在SUNTORY百年歷史演進中,「堅持」與「挑戰」始終都是它的精神中心。「堅持」於「最好」的執著,以幾近吹毛求疵的挑剔與細膩,開創了威士忌五大威士忌產區中,獨一無二、細膩而溫潤的風格。而SUNTORY百年來勇於「挑戰」的精神,也使SUNTORY隨著時代演進,因應著世代交替的各種潮流,不斷推陳出新,源源不絕的創意使得SUNTORY發展出跨越全世界,且多采多姿的事業版圖。SUNTORY由釀酒開始,目前的酒類事業包括了威士忌、白蘭地、葡萄酒、啤酒..等各式酒類,除此之外,SUNTORY的事業版圖更涵蓋了飲料、醫葯、健康食品、花卉、休閒、出版..等。在SUNTORY百年的歷史裡,SUNTORY總是在消費者身邊,扮演著豐富生活情趣的角色,以各種產品,滿足消費者的需求並讓生活更加富有情味。

●生根台灣,提供美好的飲酒樂趣

SUNTORY於1994年台灣開放威士忌進口後進入台灣市場,幾年來以知名的響、山崎、洛雅、醴藏15年、OLD、角瓶..等威士忌產品、靈活的行銷手法與膾炙人口的廣告作品,讓台灣消費者驚豔不已,創造一股日本威士忌的熱潮,也讓日本威士忌獨特的圓潤順口在台灣生根、茁壯。2003年6月,SUNTORY即將在台灣成立分公司,以代理國外知名酒類品牌與威士忌、白蘭地、紅酒、利口酒..等多樣化的產品,輔以全通路的業務推廣、創意而靈活的行銷手法,將帶給台灣消費者更多美好的飲酒經驗與樂趣。

●大成功!向世界大步邁進

2014年三得利收購Beam Inc美國金賓公司,整併為Beam Suntory公司,納入金賓、美格等品牌,不但大幅擴張威士忌版圖,旗下五大基酒更一次到位,躍升成為世界第三大高級烈酒公司,在世界各地烈酒市場佈局更顯積極。除了酒事業外,三得利的食品事業、花卉事業、亞洲聞名的健康食品..等都獲得迴響。廣幅發展的三得利,為全世界帶來更豐富的生活情趣。



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