本職位之主要目的The fundamental purpose of the job:
足夠瞭解內容並能掌握內容時機,以設計活動機制並持續性搭配合適 KOL 與媒體,使消費者對 CATCHPLAY+ 的品牌訴求和平台內容引起興趣和購買
工作項目與說明Job Item and Description:
1.Excellent content knowledge with the ability to identify content opportunities and further develop high-impact marketing campaigns.
2.Develop initiatives to continuously build brand equity and maximize the impacts of marketing campaigns or content.
3.KOL & advertorial mapping and management, and further develop these media into advocates or partners.
4.Collaborate with PMs and Design Team to drive the necessary marketing campaign mechanism to fulfill business requirements.
5.Provide post-campaign analysis and identify sources of traffic/conversion growth.
1. 3+ years of digital marketing experience in consumer products, internet services, or content industries.
2.A Movie festival goer or US/UK/TW tv series buff closely follows media talks & stories about movies or US/UK/TW tv series.
3.Familiar with Google Analytics, Google Trend, Facebook ads. Knowledge about other ad tools or relationships with media will be a plus.
4.Creative thinker, self-starter, results-oriented with strong communication & interpersonal skills. Willing to go the extra mile with his/her own perspectives.
5.Stay abreast of emerging digital trends and popular online topics.
6.Fluent in both written and spoken English and Chinese.