Content Marketing & Communication Supervisor / Senior Specialist

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Job updated about 3 years ago

Job Description

本職位之主要目的The fundamental purpose of the job:

足夠瞭解內容並能掌握內容時機,以設計活動機制並持續性搭配合適 KOL 與媒體,使消費者對 CATCHPLAY+ 的品牌訴求和平台內容引起興趣和購買

工作項目與說明Job Item and Description:

1.Excellent content knowledge with the ability to identify content opportunities and further develop high-impact marketing campaigns.

2.Develop initiatives to continuously build brand equity and maximize the impacts of marketing campaigns or content.

3.KOL & advertorial mapping and management, and further develop these media into advocates or partners.

4.Collaborate with PMs and Design Team to drive the necessary marketing campaign mechanism to fulfill business requirements.

5.Provide post-campaign analysis and identify sources of traffic/conversion growth.

Requirements

1. 3+ years of digital marketing experience in consumer products, internet services, or content industries.

2.A Movie festival goer or US/UK/TW tv series buff closely follows media talks & stories about movies or US/UK/TW tv series.

3.Familiar with Google Analytics, Google Trend, Facebook ads. Knowledge about other ad tools or relationships with media will be a plus.

4.Creative thinker, self-starter, results-oriented with strong communication & interpersonal skills. Willing to go the extra mile with his/her own perspectives.

5.Stay abreast of emerging digital trends and popular online topics.

6.Fluent in both written and spoken English and Chinese.

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40,000 ~ 70,000 TWD / month
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About us

Founded in 2007, CATCHPLAY quickly became a major player in the movie entertainment business in Taiwan by providing a wide selection of films excelling in both quantity and quality. Over the years, CATCHPLAY has continued to distribute more than 30 films theatrically every year, an average of one movie every other week, and more than 100 titles for release on home videos, TV and digital platforms. Today, we are the largest independent distributor in Taiwan with a library of more than 2,000 titles, most of which CATCHPLAY owns all rights to exclusively.

Capitalizing on the digitalization of Taiwan’s pay-TV systems, CATCHPLAY launched CATCHPLAY HD Movie Channel in early 2013. Today it has about 1 million subscribers through partnerships with major pay-TV operators. Our diverse and wide range of content has made CATCHPLAY HD one of the most popular linear movie channels in Taiwan.

In 2014, in addition to distributing the movies CATCHPLAY loves, we embarked in earnest co-production and investment projects, venturing into content creation.

In addition to content aggregation, in 2015, CATCHPLAY established AsiaPlay Incorporated with the ambition of becoming the leading premium content service provider for movie lovers in Asia.

In March 2016, the CATCHPLAY+ service platform made its pilot launch in Taiwan in partnerships with major telecommunication operators and device manufacturers. In June 2016, the service platform launched in Indonesia, collaborating with market leaders IndiHome, Telkom Indonesia. This was followed by expanded partnerships with Telkomsel, Indosat and First Media, and in Singapore, collaboration with the market’s leading telecommunication operator, StarHub.

Today, CATCHPLAY Media Holdings Group owns two distinct companies – CATCHPLAY Incorporated, and AsiaPlay Incorporated – with involvement from production, distribution, linear movie channel operation and both content aggregation and platform operation for digital entertainment services.

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CATCHPLAY於2007 年成立,是全球性的娛樂媒體公司,致力於提供最新穎、最時尚的整合性娛樂影音服務給消費者和各企業。主要服務內容包含院線發行、CATCHPLAY+線上影音服務、數位內容製作及授權等。

CATCHPLAY是全台灣少數成功垂直整合上中下游的娛樂媒體公司。從電影發行、授權、到數位內容,使CATCHPLAY於經營上極具競爭優勢。能用最少的資源,換取最大的產值綜效,在任何時候靈活與精準的提供創新數位影音服務。

CATCHPLAY發行規模全台第一,在院線票房與DVD發行上都具有絕對優勢。而在數位影音內容上,更率先與台灣主要電信業者、數位寬頻業者、手機電視品牌大廠進行深度合作。同時,亦積極經營CATCHPLAY+數位影音服務,提供B2C的影音串流服務,深受消費者肯定。伴隨公司全球性業務成長,CATCHPLAY 除將固守台灣,也將逐步朝大中華、亞太地區與邁向世界發展,成為真正具有全球影響力的全球性娛樂媒體公司。

Team

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DevOps Team Lead
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Team Lead
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HR recruiter
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team Lead
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Sr. Manager

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