Lead and execute citiesocial marketing strategy and roadmap with the marketing team. Define growth marketing, performance marketing and campaign marketing goals and objectives, and manage daily marketing operations with the team to optimize our marketing performance and achieve revenue goals.

【Responsibilities】
1. Develop overall marketing strategic roadmap and lead execution across growth, product, performance and campaign marketing teams.

Growth marketing
-Lead growth marketer in developing user funnel and lifecycle marketing strategy and execution plan. Monitor key results and optimize performance.
-Analyze marketing funnels, design communication strategies, and utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points.

Campaign marketing
-Partner with the merchandising team to develop the merchandise calendar that caters to target audience needs and aligns with the overall marketing strategy.
-Develop marketing campaigns that address target audience needs, promotes brand values and achieve financial goals.
-Monitor campaign results and optimize marketing resource yield.

Performance marketing
-Lead performance marketer in managing all marketing channel performance and identify opportunities to drive performance budget effectiveness.

Product marketing
-Lead our product marketer and partner with the product team in developing and executing our product marketing strategy and roadmap for our website and app.

2. Own and allocate the overall marketing budget across initiatives, internal team and external agencies.

3. Analytics and reporting: Closely monitor, measure, and report on marketing performance, budgeting, and conduct ad hoc analyses.

4. Research market trends and marketing best practices to identify new opportunities, tactics, channels and partnerships to scale citiesocial's brand influence.