Responsibility :
- Develop product marketing strategy and oversee marketing aspects of the product life cycle, including the market positioning.
- Draft feasible marketing plan and go-to-market strategies and leading/managing product launch processes within the sales and marketing framework.
- Perform new markets analysis and determine business cases for new opportunities.
- Utilize the knowledge of the current market, work closely with sales & product team to analyze results and identify opportunities in supporting areas related to blockchain / cryptocurrency matters including but not limited to ICO platform competitive analysis, customer needs identification and new product planning.
- Recommend strategic product solutions, create marketing ideas and take new business opportunities from concept stage to revenue generating projects.
- Build strategic relationships and partnerships with key industry players, agencies and vendors.
- Collaborate with Channel Marketing team members to deliver successful messaging.
台北 101