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Gogolook
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Assistant Brand Manager (FinTech MKT)

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Job updated about 7 hours ago

Job Description

About us
Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, and SaaS, Gogolook creates trustworthy empowerment with the use of technology in various fields.
A founding member of the Global Anti-Scam Alliance (GASA), Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Royal Police, the Fukuoka city government, the Philippines Cybercrime Investigation and Coordinating Center, and the Royal Malaysia Police and state government to fight fraud and ultimately, to build a trustworthy communication network with the largest number database in East Asia and Southeast Asia. In July 2023, TrustTech provider Gogolook completed its IPO listing on the Taiwan Innovation Board (TIB) of the Taiwan Stock Exchange (TWSE), under the ticker number 6902.

Why you should join Gogolook
1. Influential products: What we make are meaningful products that create values for society and defend against frauds.
2. Emphasize self-growth: We encourage technical community activities, subsidize tickets for conferences and workshops so that learning is continuously supported by the company.
3. Unleash your talent: We respect the professional opinions of everyone, encourage team members to discuss with each other, and make awesome products together.
4. Transparent culture: We publicly share the company's information to all, every member can read and feedback, and become a part of participating in the proposal.

Introduction: 
We are looking for a passionate and experienced Assistant Brand Manager with a strong background in the fintech industry. The ideal candidate will be responsible for developing and executing comprehensive brand strategies to enhance brand visibility, drive customer engagement, and foster brand loyalty. The Brand Manager will collaborate cross-functionally to ensure that our brand is consistently represented across all touch points. 

Roles and Responsibilities: 
1. Brand Strategy and Planning: 
(1) Develop and implement a cohesive brand strategy that aligns with the company's overall business objectives. 
(2) Conduct market research to identify trends, competitive positioning, and consumer insights to inform brand strategies. 
2. Brand Identity and Messaging: 
(1) Define and maintain the company's brand identity, ensuring consistency across all communication channels.
(2) Craft compelling and consistent messaging that resonates with target audiences.
3. Marketing Collateral and Content: 
(1) Oversee the creation of marketing collateral, ensuring it aligns with brand guidelines and effectively communicates key messages. 
(2) Collaborate with the content team to develop engaging and relevant content that reinforces the brand narrative. 
4. Mascot Management: 
(1) Enhance mascot awareness through effective mascot personification, social media management and engagement campaigns. 
(2) Monitor and analyze both qualitative and quantitative performance of mascot initiatives. 
5. Collaboration and Stakeholder Management: 
(1) Collaborate with cross-functional teams, including marketing, product, and sales, to ensure brand consistency across all channels. 
(2) Work closely with external agencies and partners to execute integrated marketing and PR campaigns. 

Qualifications: 
1. Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
2. Proven track record as a Brand Manager in the fintech industry. PR experience will be a plus.
3. Excellent written and verbal communication skills.
4. Demonstrated ability to think creatively and strategically.
5. Strong leadership experience and interpersonal skills will be essential.


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Full-time
・
Mid-Senior level
台灣臺北
1
Regular earnings reach NT$40,000
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Logo of Gogolook.
Gogolook
Internet
51 - 200 people
台北市大安區敦化南路二段319號

About us

【 關於Gogolook 】

信任科技服務商 Gogolook（走著瞧股份有限公司）成立於2012年，以「Build for Trust」為核心，建立由AI與數據驅動的全球化數位防詐與風險管理服務（Risk Management as a Service），從多元通訊、金融科技到企業 SaaS 服務，打造不同應用場景的信任賦能科技。Gogolook 為全球防詐聯盟 GASA 創始會員，並與台灣警政署刑事局、韓國金融監督院、泰國警政、日本福岡市政府、馬來西亞皇家警察與州政府共同防範詐騙問題，以東亞與東南亞最大的電話號碼資料庫為基礎，致力於創造一個「零詐騙環境」。

Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, SaaS and Web3, Gogolook creates trustworthy empowerment with the use of technology in various fields.

Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Police Cyber Taskforce, the Fukuoka city government, and the Malaysia Selangor state government to fight fraud and ultimately, to build a trustworthy communication network with the largest database in East Asia and Southeast Asia.

【 創辦故事 】

2010.07 Whoscall 首次上架Google Play 平台
2013.12 LINE 母公司 NAVER以新台幣5.29億元投資 Gogolook
2014.12 Whoscall iOS 版上架
2015.02 收購香港小熊來電 App
2016.07 與台灣刑事局165簽訂合作備忘錄，協同165反詐騙專線打擊詐騙
2017.07 與韓國金融監督院、警察廳簽訂合作備忘錄
2018.02 Whoscall 全球用戶破 6,000 萬，獲得國泰私募基金超過3億投資
2019.12 推出「Whoscall 市話版象卡來」服務，讓家用電話遠離詐騙和騷擾
2020.07 與日本福岡市政府開啟合作，共同防範詐騙問題
2020.09 推出金融科技服務「袋鼠金融 Roo.Cash」
2020.09 創辦人郭建甫榮獲第四屆總統創新獎
2020.10 獲全球最大砷化鎵晶圓代工廠穩懋半導體投資
2020.11 可疑訊息查證機器人美玉姨加入 Gogolook
2021.10 與泰國警方簽署合作備忘錄，正式開啟防詐合作
2021.11 Whoscall 全球下載突破 1 億次
2022.06 首次跨足區塊鏈，投資新創 Chainsight
2022.10 併購 AI 新創 Crowdinsight，強化風險管理服務
2023.01 與馬來西亞皇家警察攜手合作，共同針對網路詐騙問題展開防範措施
2023.07 獲選臺灣國家發展委員會 NEXT BIG 新創計畫
2023.07 以「走著瞧-創（6902）」名稱於臺灣證交所創新板掛牌上市

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    Team
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    Jennifer Chuang
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    Jack
    Talent Acquisition Manager
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    Sharon Yu
    Talent Acquisition Specialist
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    Ben
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    Dam Su
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    crowdinsight crowdinsight
    CW