Growth Marketing Manager / Specialist 成長行銷 / 數位行銷 (HK & TW - 彈性遠端)

Job updated 10 months ago
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Job Description

* In charge of the overall business expansion in HK, TW or other reiogns. You will lead the team in growing revenue and manage the market & P&L

* Contribute to running growth campaigns across countries and target segments, through country insights, effective creatives and communications, data analyses, A/B testing, marketing automation, etc.

* To leverage AI Content & Programmatic SEO to grow GMA (We don't expect you have such experience as it's very new, but you're expected to learn & build it with us together)

* Develop and own the marketing strategy across all GMA programs and channels including performance marketing, influencer marketing, content marketing, PR, media and partnership etc to drive business growth.

* Develop the GMA story and brand and implement it across all aspects of the customer experience.

* Develop GMA’s products and host the training as one of the trainers on needed basis. We strive to provide top tier quality level of training content to help marketers & founders to improve their marketing ROI.

*負責整體業務、帶領團隊、增加收益以及管理香港、台灣、其他地區的市場損益。

*制定及實行所有和GMA產品及渠道相關的成長策略,包括 建立用戶旅程、廣告投放、SEO & 內容營銷、B2B、行銷自動化、CRM、公關、開發合作夥伴等。

*利用人工智能內容和程序化SEO來發展GMA(我們不期望你有這樣的經驗,但希望你能和我們一起學習和建立它)。

*強化GMA品牌,將品牌訊息滲透到與客戶體驗相關的所有過程和細節。

*開發GMA的產品(增長行銷的培訓內容),並作為培訓師之一。我們致力提供高水平的培訓內容,幫助營銷人員和創業者提高他們的行銷效果。

Requirements

* With a “get things done” attitude & entrepreneurial mindset to move fast with limited resource & minimal guidance.

* Due to the scope and cross-functional nature of this role, we’re looking for an experienced marketing leader who has a passion for many aspects of marketing. Including:

* A strong understanding of performance marketing channels, web analytics & attribution.

* Capable of building a content marketing machine to drive inbound leads.

* A balanced approach to investing in Brand and Performance.

* 2 - 5 years of marketing/product growth/performance marketing experience, with team-leading experience.

* Enjoy working in a small & vibrant team. Could communicate with teammate remotely.

* Proficient in both English & Mandarin.

*積極和飢餓 - 持續不懈地追求成果。具備“get things done”的態度,擁創業家精神,不怕捲起衣袖,在資源有限和有限的指導也能做到快速行動。

*由於此職位的範疇和跨職能性質,我們正在尋找一位經驗豐富、對營銷各個方面充滿熱情的的營銷人才,包含:

*熟悉各個績效營銷渠道 (Performance Marketing),能收集網站數據、熟悉Attribution及進行分析。

*能建立內容營銷機器以達到集客營銷,平衡發展品牌和績效。

* 2 - 5年的營銷/產品增長/績效營銷經驗,具管理團隊的經驗。

* 享受在具活力的小團隊工作,能與團隊遠距合作。

*精通英語和普通話。

Interview process

1. 1-to-1 Virtual Interview 
2. Role Play & Get to know & talk with our teammates

1
2 years of experience required
38,000 ~ 55,000 TWD / month
Managing 1-5 staff
Partial Remote Work
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Logo of Growth Marketer Academy 台灣成長行銷教育有限公司.

About us

打造亞州第一的 Growth Marketing 學校,讓更多公司和行銷人才應用 Growth Marketing 和行銷科技。

Company Description


Growth Marketer Academy是亞洲第一家成長行銷學校,已幫助超過2000名行銷人員和創業家。我們於港台兩地舉辦線下的成長行銷實戰營 (Growth Marketing Bootcamp),也舉辦了首個線上實戰營讓亞州的行銷人員參與。除此之外,我們舉辦成長行銷大會和專為行銷人員而設的聚會,也為不同組織包括跨國公司,上市公司,孵化器等提供各種培訓。

我們的使命不僅是將人們轉變為數據驅動的成長行銷人員,協助公司推行成長行銷,還希望為亞州的成長行銷人員建立互相交流的社區。

我們的總部位於香港,台灣及馬來西亞為分支機構,另外也在雅加達,馬尼拉,新加坡等地舉辦行銷人員的活動。

Growth Marketer Academy is the 1st growth marketing school in Asia which has helped 2000+ marketers & founders in Asia. We have organized offline Growth Marketing Bootcamp in HK & TW, and also online bootcamp for marketers in Asia. Besides, we organized Growth Conferences & also various training for different organizations including MNC, listed co, incubators etc.

Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing but also to build the growth marketer community in Asia.

Our headquarter is in HK with branches in Taiwan & Malaysia. We organized marketer meetups in Jakarta, Manila, Singapore etc.

理念

★Get Shit Done 解決問題
GMA does things that do not scale and we’ll do whatever it takes to solve the problem and delight our community.

★Getting Better 變得更好
We should stay humble and keep learning in order to be a better person & a better team.

★Always Driving Change 擁抱轉變
GMA strives to stay ahead of the industry and create the top notch content & training. Driving change & Do something different is our way to achieve it.

“要成為未來30年的行銷總裁,成長行銷是你需要獲得的技能。”

GMA 創辦人 Tim Chan 陳景道曾協助過百個新創、上市公司以及跨國企業進行行銷策劃,包括L’Oreal, Google EYE, Wantedly, TravelZoo 等,在最前線見證科技在行銷的應用,成長行銷的興起。他認為成長行銷人員(Growth Marketer)不再只是矽谷的獨特頭銜,最佳例子是可口可樂也以首席增長官取代了首席營銷官,足可證明成長行銷是未來10年的一個全球性趨勢。

行銷的本質是為了達到業務目標,而不僅僅是為了建立品牌知名度或贏得行銷獎項。傳統行銷人員不善行銷科技,難於以數據作行銷決定,而大多數數位行銷人員則只專注於行銷漏斗的頂部如社交媒體互動、網站瀏覽量等。而成長行銷人員都是能夠以數據驅動的思維,使用行銷科技來提高營銷投資回報率(ROI)的技術營銷者(Technical Marketer)。

我們創辦GMA,就是要協助行銷人員以及公司進行轉型,以技術營銷為進導,推行成長行銷。


Team

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Founder
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Growth Marketing Manager
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Product Manager

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Freelance
Mid-Senior level
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Regular earnings reach NT$40,000
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