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Marketing Specialist - Performance Marketing 成效行銷專員

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Job updated 11 months ago

Job Description

inline is a software startup focused on maximizing restaurant efficiency managing tables and reservations. We have thousands of restaurants including leading chain brands, Michelin-starred restaurants, shopping malls, and busy brick-and-mortar restaurants. We also partner with food-tech platforms, social apps, and various media services to grow the exposure and business for inline restaurant customers.

Our team is launching and exploring more global opportunities in key cities, including Sydney, Melbourne, Brisbane, Perth, Tokyo, Osaka, Hong Kong, Singapore, Kuala Lumpur, Bangkok, and the cities in APAC. For people with solid professional skills and talents, who are highly motivated to expand their career and grow in a fast, flexible environment, we have several opportunities to build the business with our team and write the legend with inline for the next thousand partners at a rapid pace.

We’re looking for a self-motivated marketing specialist who has proven experience in leading e-commerce companies with successful records of performance marketing, especially in LINE Official Account. You will have the opportunity to build, develop, and manage channels and campaigns that make the magic for our customers and patrons. We’re a fast-paced team with ambitious goals. If you’re not afraid to roll up your sleeves, have great project management and interpersonal skills, you should give it a try.

Requirements

What you will do / 工作內容

▮ Manage LINE Official Account with the technology of LINE OA 2.0 and knowledge of membership management to achieve our goals and KPIs.
▮ Use market trends, data insights, and be able to identify opportunities to develop campaigns and optimize user experience of the Official Account.
▮ Deliver campaigns through but not limited to landing pages, affiliate programs, SMS, blogs, SEO, paid media, social media, playbooks, infographics, videos, influencers, etc.
▮ Monitor project timeline, drive process, and review results.
▮ Measure and report performance of channels and campaigns with relevant KPIs, and propose optimization plans.
▮ Coordinate with cross functions and external vendors for marketing deliverables.

▮ 負責管理 LINE 官方帳號,透過 LINE OA 2.0 技術和好友經營管理知識達成目標及 KPI
▮ 透過市場趨勢、資料洞察及主動發現新機會,發展行銷活動並優化官方帳號之使用者體驗
▮ 行銷活動產出包括但不限於活動頁、異業合作、簡訊行銷、部落格、SEO、數位廣告、社群媒體、playbooks、infographics、影音媒體或網紅合作
▮ 掌控專案時程並負責推進及檢核成果
▮ 監控行銷渠道及活動的相關 KPI,並提出優化及解決方案
▮ 與跨部門或協作夥伴溝通行銷產出

    What you should have / 工作技能

    ▮ 3+ years of digital marketing experience, if you have experience in the travel and hospitality industry is a plus.
    ▮ Strong sense of responsibility, able to work and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from the company context.
    ▮ Strong project management skills, with the ability to multitask and manage multiple stakeholders.
    ▮ Analytical and quantitative skills, with good understanding of digital marketing analytics such as Google Analytics, and good knowledge of Excel
    ▮ Creative thinker who's able to tackle business problems and communicate solutions to cross-functional teams.

      Interview process

      inline團隊成員來自不同城市及國家,請務必使用英文投遞履歷唷!

      • Half of the inline team is based outside of Taiwan, and this position is on a global team - so please apply in English!
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      3 years of experience required
      600,000 ~ 800,000 TWD / year
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      About us

      *歡迎身心障礙者投遞本司各項職缺
      We welcome applications from individuals with disabilities.


      inline 是一家專注於提升餐廳效率、管理桌況和預訂流程的軟體公司。亞太地區有近10,000家餐廳選擇使用 inline 的服務,其中包括知名連鎖品牌、米其林星級餐廳、購物中心和繁忙的特色名店餐廳。
      我們與食品科技平台、社交應用程式以及多種媒體服務合作,致力於擴大 Inline 餐廳客戶的曝光和業務機會。同時,全球最大的消費者預訂業務 Booking Holdings(OpenTable、Agoda、KAYAK、Booking.com)更是我們的投資者和尊貴合作夥伴。

      inline is a software business focused on maximizing restaurant efficiency managing tables and reservations. Nearly 10,000 restaurants across Asia-Pacific use inline's services, including leading chain brands, Michelin-starred restaurants, shopping malls, and busy brick-and-mortar restaurants. We also partner with food-tech platforms, social apps, and various media services to grow the exposure and business for inline restaurant customers.  The largest consumer booking business in the world, Booking Holdings (OpenTable, Agoda, KAYAK, Booking.com), is an investor and partner.


      Team

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      VP - Operations
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      Co-CEO
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      Dev Manager
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      Sales Manager
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      Sales Manager
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      Sales Manager

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