Key Responsibilities:
To build and implement omni channel education strategy to drive the sales growth for the brands and successfully execute the educational programs for the Beauty Advisors.
To be able to communicate effectively and efficiently with good written, verbal, and interpersonal communication skills and has the ability to act as a leader.
To ensure development of Beauty Advisors are optimized by building the expertise, skills, and image, leveraging on the business ambition and marketing plans.
To play a key role in elevating customer experience – both online and offline by constantly improving the CXE, NPS and eNPS Score.
Work closely with other stakeholders (Retail, Marketing, Trade, Brand Comm, Digital) to define the best 360º education strategy.
Store Productivity customization training – Targeted on low productivity door.
Education Strategy
To be responsible for planning, organizing, and overseeing the educational approaches and strategies.
Develop local education strategic priorities & Zone frame release
Roll out of POS, cabins beauty tech and services across the country following Zone frame release
Work closely with CRM to propose country clientelling strategy and relevant partners to drive recruitment
Liaise with Zone for specific training module request & projects co creation
Upskilling, Coaching & People Development
Acts as people champion: Motivates, Develops & coaches team of Beauty Advisors population, Monitors Beauty Advisors & store manager turnover rates
To work closely with Omni Retail Education Manager and zone to train and develop Beauty Advisors growth and progression – Skincare Experts, Fragrance Experts, Make Up Experts, Live streaming Experts
Locally adapted modules, delivering & attending training local teams
Provide 1-1 in store and cabin coaching to ensure service excellence, train store managers and retail manager in field to be able to provide guidance and coaching to field team
Develop and empower the CM & field team to pursue high standard of cleanliness, organization, visual merchandising for the POS and cabins
Build regional Beauty Advisor’s community, promote experience sharing & inspiration. Retain & Loyalize Beauty Advisors with inspiring & interactive content. Partner with Retail Excellence to ensure clear development and career plan for skin consultants and therapists
Required Skills / Experience / Competencies
MARKET & CONSUMER INSIGHT
Experienced in Retail & Luxury Skincare
Identifies market drivers
Translates trends and consumer knowledge into meaningful insights.
Personalized Touch consumer experience in stores
BRAND DEVELOPMENT
Thinks brand strategy
Imagines disruptive products & services
Develops integrated campaigns that work
Integrates shopper expertise (sell in & sell out)
ACTIVATION EXCELLENCE
Delivers excellence with agility and rigor
Integrates sustainable, business consciousness
PROFICIENCY IN MICROSOFT OFFICE (ESPECIALLY POWERPOINT)
EDUCATION STRATEGY & IMPLEMENTATION
FIELD COACH – 3 AXIS
L’Oréal recognises that success is no longer in its economic performance, but its ability to be a true citizen. It is our priority to reduce the impact of our activity on the planet. Our long-term initiatives are “For Women In Science”, “Beauty For A Better Life”, “Citizen Day” and “Women in Business”.