Media Analyst (媒體產業分析師)

Job updated almost 2 years ago

Job Description

ABOUT THE ROLE
職位描述:

Nielsen’s Media Analysts provide valuable insights and research studies to solve clients’ business issues and support clients’ goals by leveraging Nielsen’s research or statistical databases, tools, studies, or methodologies. Meanwhile, Nielsen’s Media Analysts create business opportunities by prospecting clients’ current or future needs, and providing Nielsen’s solutions to solve clients business needs.

尼爾森的媒體分析師通過利用尼爾森的研究或統計數據庫、工具、研究或方法,提供有價值的見解和研究,以解決客戶的業務問題並支持客戶的目標。同時,尼爾森的媒體分析師通過挖掘客戶當前或未來的需求來創造商機,並提供尼爾森的解決方案來解決客戶的業務需求。

Requirements

RESPONSIBILITIES:
主要工作内容:

  • Provide high quality service to the clients on a daily basis. High quality in terms of great people skills, prompt response, enthusiasm in understanding client’s business and the willingness of helping clients to solve it.
  • Utilize Nielsen media research data and database tools in generating creative insights and suggestions for clients.
  • The ability of creating reports and present it in an organized fashion that meets client’s requests.
  • Providing training courses of Nielsen products and database software for the clients.
  • Supporting product leaders in management Nielsen products by doing data checking, quality control, fieldwork management, cross-team collaboration and product growth review.
  • Supporting quantitative and qualitative research projects in proposal writing, client management, research/questionnaire design, fieldwork, data analysis, report creating and report presenting.
  • Sustain the business relationships with clients, and develop business opportunities for the clients by understanding clients’ short/mid-term business issues, coordinating solutions and deliver the services or proposals to the clients
  • Seeking new sales opportunities and increased revenue per client.
  • 客戶服務:媒體數據解讀與應用,客戶軟體教學
  • 產品與專案管理:產業分析並產出報告,定期簡報與月刊撰寫
  • 負責既有客戶夥伴關係之經營及開發新客戶/新業務
  • 整合尼爾森調查研究的數據資源,協助客戶解決產業相關問題
  • 負責規劃與管理各式客製專案項目,以及協助質/量化媒體研究專案的執行

REQUIREMENTS:
任職資格和技能要求:

  • Bachelor’s degree in Business Administration, Business Analytic, or other related disciplines. Majored in Information Management, Marketing, Communication, Social sciences, or Statistics is a plus
  • 1-2 years Media, Digital Media, Marketing industry related experiences is a plus
  • Familiar with research design and good analytical skills
  • Strong client focus with proactive and effective client management skills
  • Fluent communication, writing, and presentation skills in both Chinese and English
  • Perfection in Excel, PowerPoints and Google suite tools
  • Have abilities of using SPSS, SAS, or other statistical tools and programming tools such as Python/C++/R is a plus
  • Have creative thinking skills and can comprehend a large amount of information to provide valuable insights
  • Have basic understanding and are passionate in Media, Advertising industry and consumer insight research.
  • 資訊管理、行銷管理、傳播、社會學、統計類別學歷為佳
  • 1-2年於媒體、數位媒體、行銷、廣告公司全職工作經驗為佳
  • 對於媒體產業、廣告產業或消費者研究有高度熱忱
  • 中文與英文的聽說讀寫,正常表達能力
  • 專業的統計軟體與工具操作能力(如: SPSS、SAS)為佳
  • 良好的程式語言(如:Python, C++, R)能力為佳
  • 主動積極,善溝通
  • 善於團隊分工、跨組合作
  • 細心並高度留意細節

ABOUT THE TEAM
关于团队

The Global Nielsen Media Client Service & Sales team provides modern and effective services that meet client needs quicker, while giving Nielsen more control over how we service our clients. We will create capacity to elevate the work we do with clients to focus on market impact and business growth. We are at the forefront of customer experience and become an agent of change as we embrace automation to navigate the complex needs of our industry and continue to be the industry leader.

Interview process

  1. HR Screening
  2. Case study Interview & QnA
  3. Country Manager Interview

Note: Interview will be conducted virtually

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About us

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Nielsen recognized the importance of diversity of its workforce. We welcome people of all sexual and gender identities and wish to create a positive working environment where all employees feel valued Nielsen recognizes the differences between a person's assigned sex at birth or perceived anatomical gender and their gender identity/expression. Nielsen openly welcomes people of varying gender identities and expressions.

尼爾森(NYSE:NLSN)是全球領先的資訊和媒體集團,在市場行銷、消費者資訊、電視以及其他媒體測量、網路情報資訊以及行動通訊測量。尼爾森公司的業務活動遍及全球約100 個國家,總部設在美國紐約及荷蘭的Diemen。更詳細的資訊可以參考www.nielsen.com

尼爾森1981年進入台灣市場。迄今,台灣艾傑比尼爾森媒體研究股份有限公司設立於台北,擁有近百位專職人員。我們正在尋找具有客戶服務或行銷相關經驗菁英加入尼爾森!

我們重視每一位員工,除了有良好工作環境、也提供學習及成長的空間,歡迎優秀的朋友一起加入台灣艾傑比尼爾森媒體研究股份有限公司的工作行列。



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