Global Marketing VP / CRM Director - Taiwan & HKMO

Job updated about 14 hours ago

Job Description

Pinkoi is seeking a dynamic and experienced Global Marketing VP / CRM Director to lead our global marketing efforts globally. The ideal candidate will possess a solid background in CRM, customer segmentation and profiling, combined with experience in international branding and performance marketing strategies.  You will play a crucial role in developing and implementing strategic marketing initiatives to drive customer loyalty and maximize customer lifetime value and business growth across multiple regions.

What you’ll be doing

  • Strategic Planning & Implementation: Develop and execute comprehensive marketing strategies and internal processes aligned with business goals globally (Taiwan & Hong Kong/Macau are essential).Identify market trends, competitor activities, and emerging opportunities to stay ahead in the e-commerce landscape.
  • CRM: Monitor, scrutinize and grow customer loyalty and lifetime value based on data analytics and insights.Lead and collaborate with cross-functional teams including regional marketing, business analytics, and engineering, to align CRM strategies with overall business objectives, own loyalty programs, implement tools & technologies for customer segmentation and profiling, and ensure a seamless customer journey.
  • Branding: Build the top-of-mind by leading and implementing brand strategies to ensure consistent and unique brand representation across customer touch points. Lead and execute global branding campaigns and initiatives.
  • Performance Marketing: Lead and execute performance marketing strategies such as paid advertising, SEO and content marketing. 
  • Leadership: Build and lead a high-performing marketing team with your guidance, mentorships, and support. Your management scope will include Global Performance Marketing and Global Integrated Marketing with around 10 report lines.

What We Expect about You

  • Proven experience of 5 years or above in managerial roles within the internet or e-Commerce industry.
  • Deep understanding of digital marketing trends, customer segmentation, and data-driven marketing approaches.
  • Knowledgeable about Pinkoi’s brand and market positioning.
  • Excellent communication skills in both Chinese (Traditional) and English.
  • Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
  • In-depth knowledge of digital marketing trends, tools, and analytics.

What would be a Plus

  • Bachelor's degree or above in Marketing or related field.  MBA or advanced degree holder.
  • Japanese skills will be an advantage.
  • Global market or MNC work experience.
  • Passionate EC Shopaholic.
  • Interest in exploring different E-commerce marketplaces and designing brands around Asia.

If you are a strategic thinker with a deep understanding of CRM, branding and performance marketing, and passionate about enhancing customers’ brand experience on a global scale, please join us now.

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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。 設計購物平台 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。


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