【電子郵件行銷經理】Email Marketing Manager

Updated 10 days agoMarketing / Advertising » Marketer
POSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photo

Job Description

【Who We Are】

As a progressive D2C music tech company we create cutting-edge products that disrupt the norm and inspire music creation worldwide. With top-selling products that help our customers to fulfill their creative passion, we’re revolutionizing the way people make music.

【About the Role】

We are looking for a talented Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating email automation strategies. If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events. Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.

【What You’ll Do】

  • Lead our email marketing strategy to grow our email list, increase conversions and track data via email engagements.
  • Create the lead gen roadmap in collaboration with Marketing/CRM teams with the goal of increasing our subscription pool, new membership, increased conversion, and improved engagement.
  • Maintain a healthy email list with a strategic approach to activate and retain email subscription and decrease unsubscriptions.
  • Develop customer targeting, segmentation, and communication strategies to maximize the conversion rate, cross sell purchase rate and LTV/CAC in the email marketing field.
  • Work with the CRM/Marketing team to identify the best subscription journey via monitoring/analysing the subscriber values of each channel.
  • Lead the team to plan, execute and deliver of all email and related marketing campaigns and email automation. (building & sending emails, pulling audience segments, a/b testing & reporting)
  • Lead the performance optimization strategy to continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, open rate, click rate of all email campaigns and email automation.
  • Oversee email process, ensuring email best practices, guidelines, and new industry trends are being met, and optimizing performance while maintaining a quality list and the integrity of the brand.

Requirements

【What You Need】

  • BSc degree in Marketing, Communication, Public Relations, Business Management or relevant field.
  • 8+ years of experience and proven track record in developing email marketing roadmap and performances (ideal industry backgrounds include: ecommerce or web design agency, email service provider).
  • Proficiency in marketing automation technology. Experience in the Exponea, Klaviyo system is a BIG plus.
  • Strong in copywriting skills with a good sense in web page user experience design.
  • Hands-on experience with email service systems.
  • Knowledge of SEO/SEM and Google Analytics.
  • Strong experience in presentation & performance reporting.
  • Great communication skills, both written and oral in English & Mandarin.
  • Strong project management skills with attention to details.
  • An ability to work under tight deadlines.


【What We Offer】

  • Opportunity to collaborate with talented international teams.
  • Inclusive and diverse work environment.
  • Huge room in growth for someone eager to grow within a fast-paced, agile-driven global brand.
1
840K ~ 1.2M TWD/year
Managing staff numbers: not specified
Optional Remote Work

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POSITIVE GRID 佳格數位科技有限公司

台北市中山區長春路 176 號 11 樓

About us

厭倦傳統無趣的管理文化?
想要有舞台發揮自己的創意跟挑戰自己的極限?
想要做出讓自己都覺得驚豔的產品?
我們在找 A PLAYER! 我們把聰明的人聚在一起,做出最好的產品。

Positive Grid 聚集了一群熱愛音樂的人,希望以領先業界的音訊處理技術和不斷創新的精神,改變過往樂手做音樂的習慣.我們最初開發的軟體,讓輕便的電腦、平板、甚至是手機,可以取代笨重的實體音箱。
2016 年,我們邁向硬體產品,推出 BIAS HEAD、Pedal 系列等產品,未來更期許能夠透過科技技術將軟體、硬體整合,搭配雲端技術,給樂手們更高品質、多元的音樂體驗。

Team

Positive Grid

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